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Going to Black Hat and have a cool cybersecurity solution? 

Contact us today to schedule a complimentary 30-minute review of your Black Hat plans. We will share ideas based on handling dozens of tradeshows each year.

CASE STUDY

Attivo Networks: Creating a New Market Deceptively Difficult

Network breaches continue to be the bane of companies in all industries. Attivo Networks turns the tables on hackers by deceiving them into believing they are attacking actual data assets, when in fact they are focused on decoys.

A great concept, but one that initially gained little interest. Over three years, UPRAISE changed all this.

GOALS

The goal of our engagement with Attivo was to simultaneously evaluate awareness for Deception Technology while also dramatically increasing the company’s public profile to successfully compete with several very aggressive competitors. This was a race to the top of an emerging category of cybersecurity.

STRATEGY

Our strategy included rolling out a series of aggressive campaigns including frequent press releases, contributed articles, ongoing rapid response to breaches and news, industry analyst relations, and social media. We maintained relationships with approximately 30 analysts at Gartner alone. We focused on staying ahead of the news and continuously expanding the universe of influencers with whom we build relationships.

RESULTS

One example of results is media coverage earned for funding announcements. Attivo’s A round earned an anemic three articles; the C round we announced in October 2017 earned more than 35 articles. Gartner also named Deception Technology a “Top 10 Technology to Watch” in 2017.

Analysis of results revealed that Attivo consistently earned awareness on par with a much larger competitor with a significantly larger marketing budget. Here's a look at some of the notable coverage:

Black Hat, the world's leading information security event, provides attendees with the very latest in research, development and trends. It's a great opportunity to meet with media and analysts, engage prospects with demos, launch new products, organize private events and more - we can help!

415.397.7600 www.upraisepr.com

© UPRAISE Marketing + Public Relations - San Francisco

First Look - Attivo Networks' Threat Defend Detection and Response Platform

Attivo Networks Adds Response Capabilities to Detection Deployments

Attivo Networks Raises $21 Million to Thwart Cyberattacks Using the Art of Deception

Since Black Hat is in Las Vegas every year, UPRAISE contacted the local Fox station on behalf of Attivo Networks to offer insights into some of the key cybersecurity issues being discussed at the conference. With the large influx of cybersecurity professionals in town for the show, Attivo was able to reach their core audience via local broadcast.

MEDIA COVERAGE

Looking for a change or a boost in your PR and marketing presence?

We're ready to talk when you are!

Between summer vacations, business travel, and day-to-day business, Black Hat will be here before you know it. If you're behind the curve, there's still time to get caught up (especially if you get creative).

As veterans of Black Hat (and hundreds of trade shows), if you have questions, want another opinion to bounce ideas off of, or need help quick, let's talk!

We will provide a 30-minute free consultation for as many organizations as our bandwidth allows.

Otherwise, best wishes for a great Black Hat!

Have you...

Determined your goals for the conference; e.g., meet with potential investors to accelerate a new funding round, and/or meet with media and industry analysts to introduce a new product, 

Decided if you're going to rent a booth, a meeting room or pass on having a physical venue, 

Identified what you plan to announce at the conference and lined up details, such as availability of customers, partners, analysts, or others to offer comments or quotes,

Updated your organization's positioning and messaging,

Reviewed your lead management system, so that when your sales team brings back those 400 new leads, there is a process to determine if they are an MQL and how to decide if they are an SQL and deserve further attention, 

Begun promotion of your presence through activities such as building a new landing page for your website, developing a more aggressive social media strategy, starting an email marketing campaign to targeted customers and prospects, and more,

Designed new booth panels and print materials you plan to use at the conference, 

Researched opportunities to "extend your story" by contacting local broadcast media, for example? 

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