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  • Creative Ways to Grow Your Email Marketing List
    Claire Nelson
    August 8, 2018
    Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you grow your email marketing list? Here I’ve listed out a few ideas to keep your list growing. Only Distribute Amazing Emails It all starts with the content. If your emails are subpar, no one is going to want to receive them. You want your emails to be enticing. Subscribers should look forward to getting that content in their inbox each week. They should be willing to share with their friends or tell them to sign up as well. Related Post: 5 Email Marketing Best Practices You Should Know About (and Implement) Reach Out to Old Prospects Times have changed and so have regulations regarding email marketing. While you may have received some form of consent from a prospect years ago, that may no longer be considered consent in tod...
  • 5 Email Marketing Best Practices You Should Know About (and Implement)
    Claire Nelson
    July 23, 2018
    Email marketing is still as effective for lead generation as it was when the first mass marketing email was sent in the late 1970’s. While the idea is still the same, email marketing best practices have changed drastically over the years. Read as I walk you through some of the newer best practices and how they influence your overall strategy. 1. It All Starts With Your List This is probably one of the most important email marketing best practices. Building an email list can be difficult, but when done right it can be extremely effective. Purchasing email lists was once an effective way to increase your number of contacts. This tactic is now considered outdated and can actually hurt the performance of your campaigns. If you receive an email from a business you’ve never heard of, the chance of you opening that email is extremely small – regardless of any incentives or offers. However, the chances you mark that email as spam or immediately unsubscribe is high. Like most...
  • 13 Fintech Conferences and Speaker Deadlines
    Victoria Guimarin
    July 17, 2018
    Choosing which fintech conferences or tradeshows that best fit your company and public relations strategy can be difficult. From Money 20/20 to Finnovate, we share 13 of the top fintech conferences in the US and their speaker deadlines: 1. 2020 Fintech World October 4-5, 2018; Washington, DC Speaker Proposals: To become a panelist call 1-888-580-6610 or email “Fintech World” is an online platform features pertinent articles, Video & Conference event on recent issues and directions in the finance industry. We think of our effort as an educational and informative service to the Fintech community and appreciate your suggestions. We e-publish the latest news and expert view related to the Fintech industry.   2. Blockchain Summit San Francisco October 18, 2018; San Francisco, CA Speaker Proposals: To inquire about speaking opportunities, email Caroline Broderick at Blockchain Summit San Francisco is a 1-day conference and exhibition...
  • Why You Need an Integrated Public Relations and Marketing Strategy
    Claire Burke
    July 14, 2018
    It takes two to tango. – My Mom It takes two! Businesses tend to underestimate the need for a public relations program or a marketing strategy, but in reality, you really need both to succeed. In this blog post, I’ll lay out why a business needs to calculate both a PR and marketing strategy for their company’s everyday tactics. 1. The way we reach our audiences is changing. How do you read the news? Chances are it’s not via a physical newspaper anymore. Or if it is, you probably still check multiple news sources on some sort of mobile device. Either way, the manner in which we reach our audiences is changing rapidly – it’s essential to keep up with all the different techniques. Having an integrated public relations and marketing strategy can help catch the attention of those audiences you’ve been trying to reach. Public relations can help reach a general audience but combined with a marketing campaign, you can reach a specific audience that is more proactive for your specific clientel...
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    10 Cybersecurity Conferences and Speaker Deadlines
    Victoria Guimarin
    July 11, 2018
    Submitting to speak at cybersecurity conferences can be overwhelming. From the constantly shifting deadlines, abrupt changes to criteria, and the vast number of conferences in any one industry, making sure deadlines aren’t missed and the best content is submitted is a full-time job. To make things easier, we’ve compiled 10 cybersecurity and information security conferences, including their dates, location, speaker submission details, and a brief event description. 1. Black Hat USA August 4-9, 2018; Las Vegas, NV Speaker Proposals: Call for papers closed April 9, 2018. Expect 2019’s proposals to be due around April 2019. Now in its 21st year, Black Hat USA is the world’s leading information security event, providing attendees with the very latest in research, development and trends. Black Hat USA 2018 opens with four days of technical Trainings (August 4 – 7) followed by the two-day main conference (August 8 – 9) featuring Briefings, Arsenal, Business Hall, and more.   2. BS...
  • 5 of Our Favorite Tools for Public Relations and Marketing Professionals
    Claire Nelson
    July 2, 2018
    At our agency, we’re constantly looking for and trying out new public relations and marketing tools to improve our marketing tactics and measure the results of our campaigns. In this blog post, I’ll highlight some of our favorite tools and how they can help you with your marketing and PR efforts. Related Post: 5 of the Best Digital Tools for Social Media Pros 1. Sprout Social What is it? Sprout Social is a social media management tool that helps businesses analyze their social media marketing strategy and grow their presence across various platforms. For agencies managing multiple client accounts, Sprout’s marketing tools are a great way to centralize your efforts and collaborate across agency and client teams. Our favorite features Publishing: Content creators can plan and schedule content across multiple platforms at the same time with Sprout’s publishing tool. There is also an option to send posts through an approval workflow within the platform. Social List...
  • A Simple Guide: Getting Your Speaking Submissions Accepted
    Victoria Guimarin
    June 25, 2018
    Why submit to speak at a conference? This is a question we get from our clients a lot – is it really worth the time to complete speaking submissions and hope that we get accepted to at least one of them? Keep reading to decide for yourself… In 2017, I was tasked with setting up a call between one of my clients and a conference they were interested in speaking at. After a lot of back and forth over email, I had convinced the conference of my client’s expertise in the industry and we were able to set up a call. That call – and the session my client spoke at – ultimately lead to more than $1 million in new business and a substantial spike in leads. Not every event is this successful, of course, but all it takes is finding the right event, with the right audience, and submitting the best topic to give yourself the most favorable outcome. In my nearly 10 years of PR experience, I’ve submitted hundreds – if not thousands – of speaking abstracts for clients. Below are some ...
  • SF Pride 2018 - What You Need to Know
    Ethan Kwan
    June 19, 2018
    Here in San Francisco, we have the wonderful opportunity to witness the San Francisco LGBT Pride Celebration and the Parade on Saturday, June 24th. To reflect upon Pride Month, let’s share some interesting facts you may not have known. Hundreds of thousands of marchers and onlookers descended on Market Street for San Francisco's 48th Pride Parade on Sunday morning. This year marks the 40th anniversary of the rainbow flag by San Franciscan Gilbert Baker, and that symbol was everywhere, with people along the route wearing rainbow tutus and T-shirts among other fashion. The “Generations of Strength” theme was also on full display as the celebration was shared by the young and the not-so-young, the straight and the not-so-straight. 📷: @liz.moughon ~ ~ Check out our Instagram story for more scenes from #sfpride. ⬆️ ~ ~ #pride #sfprideparade #prideparade #loveislove #lgbt #sf #parade #lgbtq #sanfrancisco A post shared by San Francisco Chronicle (@sfchronicle) on Jun 24, 2018...
  • 7 Reasons Cybersecurity Companies Don’t Need Public Relations or Marketing
    Lauren Haller
    June 11, 2018
    “Do I need a public relations agency?” This is a search query that many of you have probably typed into Google before. In San Francisco alone, it’s searched more than 10,000 times per month. While public relations and marketing seem taboo to some cybersecurity companies, there are true benefits to adding these strategies to your business plan. Below we’ve listed out why people to think they don’t need PR or marketing. Let’s see if you’re really getting the reach and coverage you deserve. 1. “We can’t talk about our clients.” We hear this a lot from cybersecurity companies. It makes sense that a company wouldn’t want to make itself vulnerable by revealing its defenses, but there are forms of thought leadership and public relations for cybersecurity companies that allow for discretion. For example, Attivo Networks offers deception technology that tricks hackers into engaging with fake information assets that look just like a company’s real network, but instead protects the co...
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    Computer Science: How We Stay One Step Ahead of Other Public Relations and Marketing Agencies
    Ethan Kwan
    June 5, 2018
    “UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as an intern for the summer. While both computer science and business are broad topics, I enjoy data mining and marketing in their respective fields. Now, let’s get back to the topic at hand: computer science, and why it matters to a public relations agency. What is Computer Science? To address why computer science is important to marketing and businesses, let’s outline some of the basics of computer science. First, the breakdown of what “computer science” really is. The principle of a computer in our world today is to process data. Whatever method you are currently using to read this article came from some device that processed data and presented it nicely to you. Many of our daily tasks involve a com...
  • What Challenger Brands Can Learn From The Golden State Warriors
    Ari Brosowsky
    May 30, 2018
    For the casual basketball fan, it may seem like the Golden State Warriors have always been on top. But before Kevin Durant, Draymond Green, Klay Thompson, and Steph Curry you would be hard-pressed to find another team trying to emulate the Warriors or building a team with the sole purpose of beating them. In fact, the franchise has spent a whole lot more time towards the bottom of the league than the top, with both a nine and twelve season playoff droughts in the recent past. Many challenger brands and startups face this same issue. Many are apprehensive when it comes to competing against some of the most well-known names in the tech industry. So how did the Warriors go from the bottom to the challenger to the top dog?                 In honor of the Warriors fourth consecutive championship appearance let’s take a look at three lessons startups and challenger brands can learn from the Golden State Warriors. 1. There is no magic bullet. The rise ...
  • When Crises Come Knocking - Part 2: How & When to Respond
    Tim Johnson
    May 22, 2018
    We’ve talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking – Part 1: Planning is Essential First, it’s important to discuss context. Crisis or issues management should always be top of mind. It’s not something to deal with last minute when your inbox lights up and the phone rings like crazy. The Importance of Branding If an organization has built a strong brand and created strong links with its customer base (whether B2B or consumer), it is already ahead of the curve when an issue arises. An example might be Trader Joe’s (at least to me). If an organization has earned a reputation of treating its customers poorly, then when an issue happens, the mountain is that much higher to come out of a crisis unscathed. United Airlines comes to mind, I have more stories to tell than there is space in this blog, ...