Come on Down



We’ll come to you with
new ideas and avoid
the herd mentality.


We know how to
excite your key
audiences and get them
energized about you.


We keep at it until
we earn the results
you deserve.

Come on Down



Our work in everything from media relations to content marketing, social media,
design, and speaking and events, has earned industry kudos.
Some of our most recent recognition includes:



We create integrated campaigns that move the needle on lead generation, brand building and awareness.

    Great media coverage starts with an intimate understanding of your business. By knowing everything from your launch date to the color of your socks, we are able to develop creative, impactful stories that resonate with your audiences and stakeholders.
    Content is king, and we wear the crown. Whether it’s a press release, white paper, case study or other kind of content, count on UPRAISE word nerds to deliver crisp, impactful content that sells your products, markets your services and supports your brand.
    Can you tell your story in 140 characters? Our team can. We recommend the optimal social media presence, integrate social media with traditional media relations outreach and manage your online presence to raise your profile across the social platforms that make the most sense for your brand.
    Nothing gets the attention of your customers, prospects, media and investors like strong creative design. Whether it’s a new website and collateral system, or a refresh of your existing brand, UPRAISE combines crisp writing, creative (not stock) images and inspiring design to tell your story.
    Do you have visions of being a star on the big screen? How about the little screen? UPRAISE integrates modern, professional video to bring your story to life. And because many editors look at video versus reading press releases, cool video can be the difference between outstanding and just OK media coverage.
    Did you ever wonder why some other guy is on the conference stage speaking on a topic you know better than he does? Good question. UPRAISE will put you front and center at that next conference and move the other guy back into the audience.


  • Roberta Achtenberg
    Bank of San Francisco
  • John Marshall
    Serial CMO
  • Allison Romero
    Plug and Play Tech Center


  • Bank of San Fransicso
    We updated the look of Bank of San Francisco's website and invented a new tagline: With You When It Matters
  • LILEE Systems
    Biting Off the Whole Enchilada
  • Clover
    Building the Clover Brand through Awards Recognition
  • Raphael House
    Helping San Francisco’s Largest Family Homeless Shelter Raise Record Funds
  • Stellium
    Shedding light on the scourge that is child trafficking
  • FoldiMate
    Simplifying the Most Dreaded Chore
  • Humane Society Silicon Valley
    55 million was a number on HSSV’s mind. Not the number of pets it sheltered, but the size of the capital campaign it planned to begin...
  • runtastic
    Clever Contests Help New App Catch Up


UPRAISE is a marketing and public relations agency driven to help organizations grow and build their brands through integrated campaigns that include energized media and analyst relations, compelling content, engaging digital and social media, captivating design and video, and breakthrough events.

We think big before we think small. We look at a client’s overall business plan and marketing program before we execute the day-to-day to ensure messages are consistent and differentiating, we’re telling a story that resonates and we’re positioning ahead of the market. And we make sure we’re using the best tools available to plan, create and analyze content.

If you want “yes men” and “yes women,” you’ve come to the wrong place. We frequently challenge our clients. One client came to us asking for an aggressive media relations campaign. One look at their website made us realize that we had to begin there. After redesigning and rewriting their website – repositioning the company in the process – we then rolled out their media relations campaign, which earned great results, by the way.

Another client brought us a tsunami of content to rewrite, with the sales team screaming for more. We first stepped back and created graphic standards to ensure the final content reflected the company’s brand and key messages. We also guided the client and ensured there was content designed to reduce the sales cycle at each stage of the sales pipeline. You get the picture.

If you’re looking for an agency that thinks big, but sweats the details, you’ve come to the right place!


Victoria Guimarin

Account Director

Looking for an updated website, a new social media strategy or to speak at that conference that seems out of reach? Victoria’s the one to make it happen. She has close to 10 years experience positioning clients and building great brands.

Tim Johnson


The expert in all things PR, Tim’s career spans more than three decades. He climbed the corporate ladder at big agencies – and although he remembers the days of press releases printed on real paper, founding UPRAISE was Tim’s way to escape the antiquated corporate structure and strategies, and flex his entrepreneurial muscles.

Ari Brosowsky

Account Director

When you need a strong launch strategy, punch around a trade show, pitch a skeptical editor, Ari’s your guy. With nearly 10 years of experience in media relations, writing, and event planning, Ari can navigate through the issues and generate results that sell products and build brands.

How We Give Back

Our community.

As a boutique agency in the heart of San Francisco, we care about the wellbeing of our community. Having witnessed the many changes the Bay Area has gone through, we were inspired to find meaningful ways to give back. UPRAISE is currently supporting several Black Girls Code initiatives designed to increase the number of women of color in the digital space. We have developed a philanthropy initiative where we partner with local nonprofits, providing pro bono PR and marketing services for three months. Prior to the end of the engagement, we provide the organization with the needed materials and resources so that they may continue the PR program going forward.

At the beginning of each quarter, team members vote on the organization they would like to partner with for the coming months. We hold initial calls with the organization and provide a PR plan to kick off our engagement.

If you are a nonprofit looking for PR and marketing resources and would like to be considered for our philanthropy initiative, please contact us.


  • Super Bowl Ads: Marketers are the Real MVP Once Again
    Ari Brosowsky
    February 9, 2019
    The actual Super Bowl game was a dud. But for those casual fans sitting at the edge of their seat clamoring for this year’s crop of over the top ads; they weren’t disappointed. While many will wonder how companies can justify spending more than $5 million dollars for a 30 sec ad slot, but too often do we hear “well, at least the ads were good” or “I am just watching for the ads>” the Super Bowl has become synonymous with two things: eating as much greasy food as possible and debating who will be crowned the marketing king. These are our top five ads from this year’s big game: 5. bubly: “Michael Bublé vs bubly” Sparkling water has become a very crowded market recently. So how did bubly (a PepsiCo company) stand out from the likes of LaCroix and others? The answer is Michael Bublé. A debate between him and store patrons about the correct pronunciation of the beverage was a very fun way to introduce four new flavors to bubly’s offering. 4. Bud Light: “Special Delive...
  • 5 Marketing Lessons from Netflix’s Ultimate Beastmaster
    Devina Sen
    February 6, 2019
    I’m heading into 2019 with a lot of exciting changes: I started a marketing internship at UPRAISE in the beautiful city of San Francisco, I’ll be moving into a new apartment in August, and I started watching the fitness obstacle course show “Ultimate Beastmaster” on Netflix! I am not a fitness fanatic in any way, shape or form. Honestly, I have never even been inside a gym except to take finals on the basketball courts (no joke). My greatest healthy eating accomplishment has been starting my day with a banana for breakfast this week… and subsequently eating a bagel with brown sugar & cinnamon cream cheese immediately after. Regardless, the drive and passion of the athletes on this show leaves me with no choice but to wildly root for them as they make their way through each course. The contestants’ unbelievable physiques as they “tackle the beast” can easily be considered one of the show’s better marketing strategies. Here’s what I have learned from Ultimate Beastmaster...
  • How to Execute a Successful Online Advertising Campaign
    Claire Burke
    December 4, 2018
    Online advertising is an easy way for businesses, both small and large, to raise awareness of their brand and increase traffic to their website. Both social media and search engines have become platforms where you need to pay to play – organic content doesn’t have the same reach as it did before. Advertising may sound intimidating and expensive, but it doesn’t have to be! Here we walk through how to get your campaign started: Identify the purpose of the campaign. Start with the “who”. Most platforms allow for targeting of demographics, interests, locations, etc. – so take advantage of that. Who are you targeting? A customer? A potential partner? Is there a specific age range, location or interest you still need to identify? The most important question to ask yourself when beginning a campaign has to do with results. What is the goal of this campaign? Do we want to capture customer information? Do we want to drive traffic...
  • Our Favorite San Francisco Holiday Traditions
    Claire Nelson
    November 30, 2018
    With most of our team being from San Francisco or the Bay Area, we have participated in many holiday popups and traditions around the city. There is so much to do and see that sometimes it can be hard to decide what’s worth skipping and what’s a must-see. Here we share our favorite San Francisco holiday traditions to help put you in the holiday spirit: View this post on Instagram A post shared by Fairmont San Francisco (@fairmontsanfrancisco) on Dec 11, 2018 at 5:11pm PST Gingerbread House at Fairmont Hotel For as long as we can remember, after Thanksgiving, the Fairmont transforms into a magical, holiday destination in San Francisco. Each year after Thanksgiving, the hotel’s lobby is transformed into a two-story, life-size gingerbread house for tourists and locals to celebrate the holiday season. What many people don’t know, is that the gingerbread house is actually edible! When visiting, be sure to check their Gingerbrea...
  • When Marketers' Eyes Are Bigger than Their Stomachs
    Tim Johnson
    November 15, 2018
    Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a budget that works for them. By market presence, we mean that wherever a customer, prospect, technology or distribution partner, investor or other important audience looks, they see cool, compelling and current information on the company – whether it’s the website, on social media, blog or elsewhere. Here are some recommendations we give when a prospective client comes to us with a smaller budget: Deploy a marketing automation solution. The objective of most clients’ marketing programs is primarily lead generation. A series of marketing tactics including earning media coverage, building a social media presence, managing an email marketing program – and similar tactics – drive...
  • 5 Marketing Podcasts to Stay Ahead of the Game
    Lauren Haller
    October 15, 2018
    Podcasts are a favorite form of both entertainment and education these days. While True Crime podcasts may be a (not so) guilty pleasure, marketing podcasts can help keep our skills as sharp as ever. Have you ever listened to a podcast and felt like you should be taking notes – or actually taken notes? Yes, these are *those* types of podcasts. Whether your business is small or large, new or established, these public relations and marketing podcasts each provide the right amount of entertaining and educational information to help improve your current marketing skills, and overall make you a better marketer. Did we miss a podcast you think should be here? Share it with us in a comment at the end of this post!   1. The GaryVee Audio Experience Entrepreneur, CEO, investor, and public speaker Gary Vaynerchuk provides daily insight for marketers on social media, content creation, SEO, reputation management, and more. There’s at least one gem in every episode. As a side note, Gary’s boo...
  • 3 Simple Ways to Boost Your SEO Strategy
    Claire Nelson
    September 17, 2018
      SEO is a complicated topic that few marketers completely understand. Included in the average SEO strategy are activities such as backlinks, listings, PPC, link building, keywords – and that’s just the start of it. For organizations that don’t have the resources to hire an SEO expert, we’ve put together a quick list of easy tactics that will help increase your rankings! 1. Test your page speed. Page speed is very important when it comes to SEO strategy. Not only is it a ranking signal for search engines like Google, it also can have a huge impact on user experience (UX). Making your user wait even just a few seconds to access what they’re looking for can increase bounce rates and also decrease conversion rates. It’s also important to note that mobile site speed and desktop site speed can be different. Here’s a tool to test your desktop site speed. Here’s a tool to test your mobile site speed. Related Post: 5 Email Marketing Best Practices You Should Know About (And Implement) 2....
  • 5 Things to Include in Your Investor Presentation Pitch
    Tim Johnson
    August 30, 2018
    Funding is the lifeblood of startups, and even the most successful bootstrapped startup at some point is likely to seek outside funding. Often, startup CEOs present at pitch events where they have a scant five minutes to effectively tell their stories. While every startup idea is different, there are a few foundational guidelines that can mean the difference between securing that new funding or not in one investor presentation. Clearly outline the problem you want to solve. Sometimes, it can be difficult to articulate the exact market problem a startup is trying to solve. It’s critical to get this right and communicate it in a way that will “stick” with investors in one presentation. One startup had developed a solution that scheduled customer service calls between consumers and organizations with large call centers. Consumers logged into the app, requested a call at 9:00 a.m. on Monday morning, for example, and bam, they received a call from the call center. A win-win, the consumer d...