Come on Down

SMART. SAVVY. SCRAPPY.

SMART

We’ll come to you with
new ideas and avoid
the herd mentality.

SAVVY

We know how to
excite your key
audiences and get them
energized about you.

SCRAPPY

We keep at it until
we earn the results
you deserve.

Come on Down

MARKETING AND PUBLIC RELATIONS FOR THE MODERN BRAND

AWARDS

 

Our work in everything from media relations to content marketing, social media,
design, and speaking and events, has earned industry kudos.
Some of our most recent recognition includes:

WHAT WE DO

 

We create integrated campaigns that move the needle on lead generation, brand building and awareness.

  • MEDIA RELATIONS
    Great media coverage starts with an intimate understanding of your business. By knowing everything from your launch date to the color of your socks, we are able to develop creative, impactful stories that resonate with your audiences and stakeholders.
  • CONTENT MARKETING
    Content is king, and we wear the crown. Whether it’s a press release, white paper, case study or other kind of content, count on UPRAISE word nerds to deliver crisp, impactful content that sells your products, markets your services and supports your brand.
  • DIGITAL / SOCIAL MEDIA MARKETING
    Can you tell your story in 140 characters? Our team can. We recommend the optimal social media presence, integrate social media with traditional media relations outreach and manage your online presence to raise your profile across the social platforms that make the most sense for your brand.
  • WEB, GRAPHIC DESIGN
    Nothing gets the attention of your customers, prospects, media and investors like strong creative design. Whether it’s a new website and collateral system, or a refresh of your existing brand, UPRAISE combines crisp writing, creative (not stock) images and inspiring design to tell your story.
  • VIDEO
    Do you have visions of being a star on the big screen? How about the little screen? UPRAISE integrates modern, professional video to bring your story to life. And because many editors look at video versus reading press releases, cool video can be the difference between outstanding and just OK media coverage.
  • SPEAKING, EVENTS AND AWARDS
    Did you ever wonder why some other guy is on the conference stage speaking on a topic you know better than he does? Good question. UPRAISE will put you front and center at that next conference and move the other guy back into the audience.

TESTIMONIALS

  • Roberta Achtenberg
    Bank of San Francisco
  • John Marshall
    Serial CMO
  • Allison Romero
    Plug and Play Tech Center

RECENT WORK

  • Bank of San Fransicso
    We updated the look of Bank of San Francisco's website and invented a new tagline: With You When It Matters
  • LILEE Systems
    Biting Off the Whole Enchilada
  • Clover
    Building the Clover Brand through Awards Recognition
  • Raphael House
    Helping San Francisco’s Largest Family Homeless Shelter Raise Record Funds
  • Stellium
    Shedding light on the scourge that is child trafficking
  • FoldiMate
    Simplifying the Most Dreaded Chore
  • Humane Society Silicon Valley
    55 million was a number on HSSV’s mind. Not the number of pets it sheltered, but the size of the capital campaign it planned to begin...
  • runtastic
    Clever Contests Help New App Catch Up

ABOUT UPRAISE

UPRAISE is a marketing and public relations agency driven to help organizations grow and build their brands through integrated campaigns that include energized media and analyst relations, compelling content, engaging digital and social media, captivating design and video, and breakthrough events.

We think big before we think small. We look at a client’s overall business plan and marketing program before we execute the day-to-day to ensure messages are consistent and differentiating, we’re telling a story that resonates and we’re positioning ahead of the market. And we make sure we’re using the best tools available to plan, create and analyze content.

If you want “yes men” and “yes women,” you’ve come to the wrong place. We frequently challenge our clients. One client came to us asking for an aggressive media relations campaign. One look at their website made us realize that we had to begin there. After redesigning and rewriting their website – repositioning the company in the process – we then rolled out their media relations campaign, which earned great results, by the way.

Another client brought us a tsunami of content to rewrite, with the sales team screaming for more. We first stepped back and created graphic standards to ensure the final content reflected the company’s brand and key messages. We also guided the client and ensured there was content designed to reduce the sales cycle at each stage of the sales pipeline. You get the picture.

If you’re looking for an agency that thinks big, but sweats the details, you’ve come to the right place!

OUR LEADERS

Victoria Guimarin

Account Director

Looking for an updated website, a new social media strategy or to speak at that conference that seems out of reach? Victoria’s the one to make it happen. She has close to 10 years experience positioning clients and building great brands.

Tim Johnson

President

The expert in all things PR, Tim’s career spans more than three decades. He climbed the corporate ladder at big agencies – and although he remembers the days of press releases printed on real paper, founding UPRAISE was Tim’s way to escape the antiquated corporate structure and strategies, and flex his entrepreneurial muscles.

Ari Brosowsky

Account Director

When you need a strong launch strategy, punch around a trade show, pitch a skeptical editor, Ari’s your guy. With nearly 10 years of experience in media relations, writing, and event planning, Ari can navigate through the issues and generate results that sell products and build brands.

How We Give Back

Our community.

As a boutique agency in the heart of San Francisco, we care about the wellbeing of our community. Having witnessed the many changes the Bay Area has gone through, we were inspired to find meaningful ways to give back. UPRAISE is currently supporting several Black Girls Code initiatives designed to increase the number of women of color in the digital space. We have developed a philanthropy initiative where we partner with local nonprofits, providing pro bono PR and marketing services for three months. Prior to the end of the engagement, we provide the organization with the needed materials and resources so that they may continue the PR program going forward.

At the beginning of each quarter, team members vote on the organization they would like to partner with for the coming months. We hold initial calls with the organization and provide a PR plan to kick off our engagement.

If you are a nonprofit looking for PR and marketing resources and would like to be considered for our philanthropy initiative, please contact us.

THE UPRAISE PERSPECTIVE

  • 13 Fintech Conferences and Speaker Deadlines
    Victoria Guimarin
    July 17, 2018
    Choosing which fintech conferences or tradeshows that best fit your company and public relations strategy can be difficult. From Money 20/20 to Finnovate, we share 13 of the top fintech conferences in the US and their speaker deadlines: 1. 2020 Fintech World October 4-5, 2018; Washington, DC Speaker Proposals: To become a panelist call 1-888-580-6610 or email info@2020fintech.com. “Fintech World” is an online platform features pertinent articles, Video & Conference event on recent issues and directions in the finance industry. We think of our effort as an educational and informative service to the Fintech community and appreciate your suggestions. We e-publish the latest news and expert view related to the Fintech industry.   2. Blockchain Summit San Francisco October 18, 2018; San Francisco, CA Speaker Proposals: To inquire about speaking opportunities, email Caroline Broderick at caroline@nexusmediacom.com. Blockchain Summit San Francisco is a 1-day conference and exhibition...
  • Why You Need an Integrated Public Relations and Marketing Strategy
    Claire Burke
    July 14, 2018
    It takes two to tango. – My Mom It takes two! Businesses tend to underestimate the need for a public relations program or a marketing strategy, but in reality, you really need both to succeed. In this blog post, I’ll lay out why a business needs to calculate both a PR and marketing strategy for their company’s everyday tactics. 1. The way we reach our audiences is changing. How do you read the news? Chances are it’s not via a physical newspaper anymore. Or if it is, you probably still check multiple news sources on some sort of mobile device. Either way, the manner in which we reach our audiences is changing rapidly – it’s essential to keep up with all the different techniques. Having an integrated public relations and marketing strategy can help catch the attention of those audiences you’ve been trying to reach. Public relations can help reach a general audience but combined with a marketing campaign, you can reach a specific audience that is more proactive for your specific clientel...
  • 10 Cybersecurity Conferences and Speaker Deadlines
    Victoria Guimarin
    July 11, 2018
    Submitting to speak at cybersecurity conferences can be overwhelming. From the constantly shifting deadlines, abrupt changes to criteria, and the vast number of conferences in any one industry, making sure deadlines aren’t missed and the best content is submitted is a full-time job. To make things easier, we’ve compiled 10 cybersecurity and information security conferences, including their dates, location, speaker submission details, and a brief event description. 1. Black Hat USA August 4-9, 2018; Las Vegas, NV Speaker Proposals: Call for papers closed April 9, 2018. Expect 2019’s proposals to be due around April 2019. Now in its 21st year, Black Hat USA is the world’s leading information security event, providing attendees with the very latest in research, development and trends. Black Hat USA 2018 opens with four days of technical Trainings (August 4 – 7) followed by the two-day main conference (August 8 – 9) featuring Briefings, Arsenal, Business Hall, and more.   2. BS...
  • 5 of Our Favorite Tools for Public Relations and Marketing Professionals
    Claire Nelson
    July 2, 2018
    At our agency, we’re constantly looking for and trying out new public relations and marketing tools to improve our marketing tactics and measure the results of our campaigns. In this blog post, I’ll highlight some of our favorite tools and how they can help you with your marketing and PR efforts. Related Post: 5 of the Best Digital Tools for Social Media Pros 1. Sprout Social What is it? Sprout Social is a social media management tool that helps businesses analyze their social media marketing strategy and grow their presence across various platforms. For agencies managing multiple client accounts, Sprout’s marketing tools are a great way to centralize your efforts and collaborate across agency and client teams. Our favorite features Publishing: Content creators can plan and schedule content across multiple platforms at the same time with Sprout’s publishing tool. There is also an option to send posts through an approval workflow within the platform. Social List...
  • A Simple Guide: Getting Your Speaking Submissions Accepted
    Victoria Guimarin
    June 25, 2018
    Why submit to speak at a conference? This is a question we get from our clients a lot – is it really worth the time to complete speaking submissions and hope that we get accepted to at least one of them? Keep reading to decide for yourself… In 2017, I was tasked with setting up a call between one of my clients and a conference they were interested in speaking at. After a lot of back and forth over email, I had convinced the conference of my client’s expertise in the industry and we were able to set up a call. That call – and the session my client spoke at – ultimately lead to more than $1 million in new business and a substantial spike in leads. Not every event is this successful, of course, but all it takes is finding the right event, with the right audience, and submitting the best topic to give yourself the most favorable outcome. In my nearly 10 years of PR experience, I’ve submitted hundreds – if not thousands – of speaking abstracts for clients. Below are some ...
  • SF Pride 2018 - What You Need to Know
    Ethan Kwan
    June 19, 2018
    Here in San Francisco, we have the wonderful opportunity to witness the San Francisco LGBT Pride Celebration and the Parade on Saturday, June 24th. To reflect upon Pride Month, let’s share some interesting facts you may not have known. Hundreds of thousands of marchers and onlookers descended on Market Street for San Francisco's 48th Pride Parade on Sunday morning. This year marks the 40th anniversary of the rainbow flag by San Franciscan Gilbert Baker, and that symbol was everywhere, with people along the route wearing rainbow tutus and T-shirts among other fashion. The “Generations of Strength” theme was also on full display as the celebration was shared by the young and the not-so-young, the straight and the not-so-straight. 📷: @liz.moughon ~ ~ Check out our Instagram story for more scenes from #sfpride. ⬆️ ~ ~ #pride #sfprideparade #prideparade #loveislove #lgbt #sf #parade #lgbtq #sanfrancisco A post shared by San Francisco Chronicle (@sfchronicle) on Jun 24, 2018...
  • 7 Reasons Cybersecurity Companies Don’t Need Public Relations or Marketing
    Lauren Haller
    June 11, 2018
    “Do I need a public relations agency?” This is a search query that many of you have probably typed into Google before. In San Francisco alone, it’s searched more than 10,000 times per month. While public relations and marketing seem taboo to some cybersecurity companies, there are true benefits to adding these strategies to your business plan. Below we’ve listed out why people to think they don’t need PR or marketing. Let’s see if you’re really getting the reach and coverage you deserve. 1. “We can’t talk about our clients.” We hear this a lot from cybersecurity companies. It makes sense that a company wouldn’t want to make itself vulnerable by revealing its defenses, but there are forms of thought leadership and public relations for cybersecurity companies that allow for discretion. For example, Attivo Networks offers deception technology that tricks hackers into engaging with fake information assets that look just like a company’s real network, but instead protects the co...
  • Computer Science: How We Stay One Step Ahead of Other Public Relations and Marketing Agencies
    Ethan Kwan
    June 5, 2018
    “UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as an intern for the summer. While both computer science and business are broad topics, I enjoy data mining and marketing in their respective fields. Now, let’s get back to the topic at hand: computer science, and why it matters to a public relations agency. What is Computer Science? To address why computer science is important to marketing and businesses, let’s outline some of the basics of computer science. First, the breakdown of what “computer science” really is. The principle of a computer in our world today is to process data. Whatever method you are currently using to read this article came from some device that processed data and presented it nicely to you. Many of our daily tasks involve a com...
  • What Challenger Brands Can Learn From The Golden State Warriors
    Ari Brosowsky
    May 30, 2018
    For the casual basketball fan, it may seem like the Golden State Warriors have always been on top. But before Kevin Durant, Draymond Green, Klay Thompson, and Steph Curry you would be hard-pressed to find another team trying to emulate the Warriors or building a team with the sole purpose of beating them. In fact, the franchise has spent a whole lot more time towards the bottom of the league than the top, with both a nine and twelve season playoff droughts in the recent past. Many challenger brands and startups face this same issue. Many are apprehensive when it comes to competing against some of the most well-known names in the tech industry. So how did the Warriors go from the bottom to the challenger to the top dog?                 In honor of the Warriors fourth consecutive championship appearance let’s take a look at three lessons startups and challenger brands can learn from the Golden State Warriors. 1. There is no magic bullet. The rise ...

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