Come on Down

SMART. SAVVY. SCRAPPY.

SMART

We’ll come to you with
new ideas and avoid
the herd mentality.

SAVVY

We know how to
excite your key
audiences and get them
energized about you.

SCRAPPY

We keep at it until
we earn the results
you deserve.

Come on Down

MARKETING AND PUBLIC RELATIONS FOR THE MODERN BRAND

AWARDS

 

Our work in everything from media relations to content marketing, social media,
design, and speaking and events, has earned industry kudos.
Some of our most recent recognition includes:

WHAT WE DO

 

We create integrated campaigns that move the needle on lead generation, brand building and awareness.

  • MEDIA RELATIONS
    Great media coverage starts with an intimate understanding of your business. By knowing everything from your launch date to the color of your socks, we are able to develop creative, impactful stories that resonate with your audiences and stakeholders.
  • CONTENT MARKETING
    Content is king, and we wear the crown. Whether it’s a press release, white paper, case study or other kind of content, count on UPRAISE word nerds to deliver crisp, impactful content that sells your products, markets your services and supports your brand.
  • DIGITAL / SOCIAL MEDIA MARKETING
    Can you tell your story in 140 characters? Our team can. We recommend the optimal social media presence, integrate social media with traditional media relations outreach and manage your online presence to raise your profile across the social platforms that make the most sense for your brand.
  • WEB, GRAPHIC DESIGN
    Nothing gets the attention of your customers, prospects, media and investors like strong creative design. Whether it’s a new website and collateral system, or a refresh of your existing brand, UPRAISE combines crisp writing, creative (not stock) images and inspiring design to tell your story.
  • VIDEO
    Do you have visions of being a star on the big screen? How about the little screen? UPRAISE integrates modern, professional video to bring your story to life. And because many editors look at video versus reading press releases, cool video can be the difference between outstanding and just OK media coverage.
  • SPEAKING, EVENTS AND AWARDS
    Did you ever wonder why some other guy is on the conference stage speaking on a topic you know better than he does? Good question. UPRAISE will put you front and center at that next conference and move the other guy back into the audience.

TESTIMONIALS

  • Roberta Achtenberg
    Bank of San Francisco
  • John Marshall
    Serial CMO
  • Allison Romero
    Plug and Play Tech Center

RECENT WORK

  • Bank of San Fransicso
    We updated the look of Bank of San Francisco's website and invented a new tagline: With You When It Matters
  • LILEE Systems
    Biting Off the Whole Enchilada
  • Clover
    Building the Clover Brand through Awards Recognition
  • Raphael House
    Helping San Francisco’s Largest Family Homeless Shelter Raise Record Funds
  • Stellium
    Shedding light on the scourge that is child trafficking
  • FoldiMate
    Simplifying the Most Dreaded Chore
  • Humane Society Silicon Valley
    55 million was a number on HSSV’s mind. Not the number of pets it sheltered, but the size of the capital campaign it planned to begin...
  • runtastic
    Clever Contests Help New App Catch Up

ABOUT UPRAISE

UPRAISE is a marketing and public relations agency driven to help organizations grow and build their brands through integrated campaigns that include energized media and analyst relations, compelling content, engaging digital and social media, captivating design and video, and breakthrough events.

We think big before we think small.  We look at a client’s overall business plan and marketing program before we execute the day-to-day to ensure messages are consistent and differentiating, we’re telling a story that resonates and we’re positioning ahead of the market.

If you want “yes men” and “yes women,” you’ve come to the wrong place.  We frequently challenge our clients.  One client came to us asking for an aggressive media relations campaign.  One look at their website made us realize that we had to begin there.  After redesigning and rewriting their website – repositioning the company in the process – we then rolled out their media relations campaign, which earned great results, by the way.

Another client brought us a tsunami of content to rewrite, with the sales team screaming for more.  We first stepped back and created graphic standards to ensure the final content reflected the company’s brand and key messages.  We also guided the client and ensured there was content designed to reduce the sales cycle at each stage of the sales pipeline. You get the picture.

If you’re looking for an agency that thinks big, but sweats the details, you’ve come to the right place!

OUR LEADERS

Victoria Guimarin

Account Director

Looking for an updated website, a new social media strategy or to speak at that conference that seems out of reach? Victoria’s the one to make it happen. She has close to 10 years experience positioning clients and building great brands.

Tim Johnson

President

The expert in all things PR, Tim’s career spans more than three decades. He climbed the corporate ladder at big agencies – and although he remembers the days of press releases printed on real paper, founding UPRAISE was Tim’s way to escape the antiquated corporate structure and strategies, and flex his entrepreneurial muscles.

Ari Brosowsky

Account Director

When you need a strong launch strategy, punch around a trade show, pitch a skeptical editor, Ari’s your guy. With nearly 10 years of experience in media relations, writing, and event planning, Ari can navigate through the issues and generate results that sell products and build brands.

How We Give Back

Our community.

As a boutique agency in the heart of San Francisco, we care about the wellbeing of our community. Having witnessed the many changes the Bay Area has gone through, we were inspired to find meaningful ways to give back. UPRAISE is currently supporting several Black Girls Code initiatives designed to increase the number of women of color in the digital space. We have developed a philanthropy initiative where we partner with local nonprofits, providing pro bono PR and marketing services for three months. Prior to the end of the engagement, we provide the organization with the needed materials and resources so that they may continue the PR program going forward.

At the beginning of each quarter, team members vote on the organization they would like to partner with for the coming months. We hold initial calls with the organization and provide a PR plan to kick off our engagement.

If you are a nonprofit looking for PR and marketing resources and would like to be considered for our philanthropy initiative, please contact us.

THE UPRAISE PERSPECTIVE

  • 7 Reasons Cybersecurity Companies Don’t Need Public Relations or Marketing
    Tim Johnson
    June 11, 2018
    “Do I need a public relations agency?” This is a search query that many of you have probably typed into Google before – in San Francisco alone, it’s searched more than 10,000 times per month. While public relations and marketing seem taboo to some cybersecurity companies, there are true benefits to adding these strategies to your business plan. Below we’ve listed out reasons that lead people to think they don’t need PR or marketing – let’s see if you’re really getting the reach and coverage you ...
  • Computer Science: How We Stay One Step Ahead of Other Public Relations and Marketing Agencies
    Ethan Kwan
    June 5, 2018
    “UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as an intern for the summer. While both computer science and business are broad topics, I enjoy data mining and marketing in their respective fields. Now, let’s get back to the topic at hand: computer science, and why...
  • What Challenger Brands Can Learn From The Golden State Warriors
    Ari Brosowsky
    May 30, 2018
    For the casual basketball fan, it may seem like the Golden State Warriors have always been on top. But before Kevin Durant, Draymond Green, Klay Thompson, and Steph Curry you would be hard-pressed to find another team trying to emulate the Warriors or building a team with the sole purpose of beating them. In fact, the franchise has spent a whole lot more time towards the bottom of the league than the top, with both a nine and twelve season playoff droughts in the recent past. Many challenger bra...
  • When Crises Come Knocking - Part 2: How & When to Respond
    Tim Johnson
    May 22, 2018
    First things first – if you haven’t read my previous blog on crisis management, go back and read that first. Now that we’ve outlined steps for how to address issues as they arise and evaluated whether an issue is worth a response or not, I’d like to discuss some of the considerations of how, when, and how much to respond. First, it’s important to discuss context. Crisis or issues management should be a consideration of the marketing team all the time, not just when your inbox l...
  • SF Small Business Week: Celebrating Our Favorite Small Businesses
    Tim Johnson
    May 15, 2018
    This week is San Francisco Small Business Week! With more than 85,000 small businesses and entrepreneurs in the city alone, our team is constantly supporting (and celebrating) small businesses. Whether it be the niche market or family-owned feel, SF’s small businesses keep our community together and are something we will continue to spread the word about. We asked the UPR team to share a bit about some their favorite small businesses – here is what they came up with: Claire B. –...
  • How Glossier’s Marketing Strategy Has Created a Beauty Empire
    Claire Nelson
    May 3, 2018
    “Glossier is cult, it’s not niche.” Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone, but the beauty brand sure left a mark on our city and its residents. In 2017, beauty was a $49 billion industry – so how did Glossier create a marketing strategy to stand out from the rest? Morning! A post shared b...
  • The Future of CPG: 2018 IRI Growth Summit Highlights
    Tim Johnson
    April 24, 2018
    UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers achieve new, higher levels of growth. 1 Step Ahead: Highlights from the 15th Annual IRI Growth Summit Tim: It’s been fun for me to watch Summit grow from a few hundred people in 2008 to more than 1...
  • When Crises Come Knocking - Part 1: Planning is Essential
    Tim Johnson
    April 11, 2018
    Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with, as well as my time as a communications manager at a Fortune 500 company. Over these next four blogs, I will offer these observations. Readers with additional crisis experience, please chime in! Southwest Airlines confirms accident; our Hearts are with those affected: https://t.co/COJ6...
  • Putting the “Fun” in “Fun Event"
    Claire Burke
    April 6, 2018
    We’re not a regular public relations agency, we’re a fun public relations agency.  One of the quotes that are often heard in the public relations world is “we work hard and play hard in the Bay Area.” Each quarter we take a break from pitching media, redesigning websites, and drafting social media content to get out of the office for a team “fun event.” Whether we’re visiting the Museum of Ice Cream or seeing the musical Alladin at the Orpheum theater, as long as our team is having f...

ARE YOU READY?