Come on Down

SMART. SAVVY. SCRAPPY.

SMART

We’ll come to you with
new ideas and avoid
the herd mentality.

SAVVY

We know how to
excite your key
audiences and get them
energized about you.

SCRAPPY

We keep at it until
we earn the results
you deserve.

Come on Down

MARKETING AND PUBLIC RELATIONS FOR THE MODERN BRAND

AWARDS

Our work in everything from media relations to content marketing, social media,
design, and speaking and events, has earned industry kudos.
Some of our most recent recognition includes:

WHAT WE DO

 

We create integrated campaigns that move the needle on lead generation, brand building and awareness.

  • MEDIA RELATIONS
    Great media coverage starts with an intimate understanding of your business. By knowing everything from your launch date to the color of your socks, we are able to develop creative, impactful stories that resonate with your audiences and stakeholders.
  • CONTENT MARKETING
    Content is king, and we wear the crown. Whether it’s a press release, white paper, case study or other kind of content, count on UPRAISE word nerds to deliver crisp, impactful content that sells your products, markets your services and supports your brand.
  • DIGITAL / SOCIAL MEDIA MARKETING
    Can you tell your story in 140 characters? Our team can. We recommend the optimal social media presence, integrate social media with traditional media relations outreach and manage your online presence to raise your profile across the social platforms that make the most sense for your brand.
  • WEB, GRAPHIC DESIGN
    Nothing gets the attention of your customers, prospects, media and investors like strong creative design. Whether it’s a new website and collateral system, or a refresh of your existing brand, UPRAISE combines crisp writing, creative (not stock) images and inspiring design to tell your story.
  • VIDEO
    Do you have visions of being a star on the big screen? How about the little screen? UPRAISE integrates modern, professional video to bring your story to life. And because many editors look at video versus reading press releases, cool video can be the difference between outstanding and just OK media coverage.
  • SPEAKING, EVENTS AND AWARDS
    Did you ever wonder why some other guy is on the conference stage speaking on a topic you know better than he does? Good question. UPRAISE will put you front and center at that next conference and move the other guy back into the audience.

TESTIMONIALS

  • Roberta Achtenberg
    Bank of San Francisco
  • John Marshall
    Serial CMO
  • Allison Romero
    Plug and Play Tech Center

RECENT WORK

  • Bank of San Fransicso
    We updated the look of Bank of San Francisco's website and invented a new tagline: With You When It Matters
  • LILEE Systems
    Biting Off the Whole Enchilada
  • Clover
    Building the Clover Brand through Awards Recognition
  • Raphael House
    Helping San Francisco’s Largest Family Homeless Shelter Raise Record Funds
  • Stellium
    Shedding light on the scourge that is child trafficking
  • FoldiMate
    Simplifying the Most Dreaded Chore
  • Humane Society Silicon Valley
    55 million was a number on HSSV’s mind. Not the number of pets it sheltered, but the size of the capital campaign it planned to begin...
  • runtastic
    Clever Contests Help New App Catch Up

ABOUT UPRAISE

UPRAISE is a marketing and public relations agency driven to help organizations grow and build their brands through integrated campaigns that include energized media and analyst relations, compelling content, engaging digital and social media, captivating design and video, and breakthrough events.

We think big before we think small. We look at a client’s overall business plan and marketing program before we execute the day-to-day to ensure messages are consistent and differentiating, we’re telling a story that resonates and we’re positioning ahead of the market. And we make sure we’re using the best tools available to plan, create and analyze content.

If you want “yes men” and “yes women,” you’ve come to the wrong place. We frequently challenge our clients. One client came to us asking for an aggressive media relations campaign. One look at their website made us realize that we had to begin there. After redesigning and rewriting their website – repositioning the company in the process – we then rolled out their media relations campaign, which earned great results, by the way.

Another client brought us a tsunami of content to rewrite, with the sales team screaming for more. We first stepped back and created graphic standards to ensure the final content reflected the company’s brand and key messages. We also guided the client and ensured there was content designed to reduce the sales cycle at each stage of the sales pipeline. You get the picture.

If you’re looking for an agency that thinks big, but sweats the details, you’ve come to the right place!

OUR LEADERS

Victoria Guimarin

Account Director

Looking for an updated website, a new social media strategy or to speak at that conference that seems out of reach? Victoria’s the one to make it happen. She has close to 10 years experience positioning clients and building great brands.

Tim Johnson

President

The expert in all things PR, Tim’s career spans more than three decades. He climbed the corporate ladder at big agencies – and although he remembers the days of press releases printed on real paper, founding UPRAISE was Tim’s way to escape the antiquated corporate structure and strategies, and flex his entrepreneurial muscles.

Ari Brosowsky

Account Director

When you need a strong launch strategy, punch around a trade show, pitch a skeptical editor, Ari’s your guy. With nearly 10 years of experience in media relations, writing, and event planning, Ari can navigate through the issues and generate results that sell products and build brands.

How We Give Back

Our community.

As a boutique agency in the heart of San Francisco, we care about the wellbeing of our community. Having witnessed the many changes the Bay Area has gone through, we were inspired to find meaningful ways to give back. UPRAISE is currently supporting several Black Girls Code initiatives designed to increase the number of women of color in the digital space. We have developed a philanthropy initiative where we partner with local nonprofits, providing pro bono PR and marketing services for three months. Prior to the end of the engagement, we provide the organization with the needed materials and resources so that they may continue the PR program going forward.

At the beginning of each quarter, team members vote on the organization they would like to partner with for the coming months. We hold initial calls with the organization and provide a PR plan to kick off our engagement.

If you are a nonprofit looking for PR and marketing resources and would like to be considered for our philanthropy initiative, please contact us.

THE UPRAISE PERSPECTIVE

  • With most of our team being from San Francisco or the Bay Area, we have participated in many holiday popups and traditions around the city. There is so much to do and see that sometimes it can be har...
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    Claire Nelson
    December 15, 2018
  • 5 Marketing Podcasts to Stay Ahead of the Game
    Lauren Haller
    October 15, 2018
    Podcasts are a favorite form of both entertainment and education these days. While True Crime podcasts may be a (not so) guilty pleasure, marketing podcasts can help keep our skills as sharp as ever. Have you ever listened to a podcast and felt like you should be taking notes – or actually taken notes? Yes, these are *those* types of podcasts. Whether your business is small or large, new or established, these public relations and marketing podcasts each provide the right amount of entertaining and educational information to help improve your current marketing skills, and overall make you a better marketer. Did we miss a podcast you think should be here? Share it with us in a comment at the end of this post!   1. The GaryVee Audio Experience Entrepreneur, CEO, investor, and public speaker Gary Vaynerchuk provides daily insight for marketers on social media, content creation, SEO, reputation management, and more. There’s at least one gem in every episode. As a side note, Gary’s boo...
  • 3 Simple Ways to Boost Your SEO Strategy
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    September 17, 2018
      SEO is a complicated topic that few marketers completely understand. Included in the average SEO strategy are activities such as backlinks, listings, PPC, link building, keywords – and that’s just the start of it. For organizations that don’t have the resources to hire an SEO expert, we’ve put together a quick list of easy tactics that will help increase your rankings! 1. Test your page speed. Page speed is very important when it comes to SEO strategy. Not only is it a ranking signal for search engines like Google, it also can have a huge impact on user experience (UX). Making your user wait even just a few seconds to access what they’re looking for can increase bounce rates and also decrease conversion rates. It’s also important to note that mobile site speed and desktop site speed can be different. Here’s a tool to test your desktop site speed. Here’s a tool to test your mobile site speed. Related Post: 5 Email Marketing Best Practices You Should Know About (And Implement) 2....
  • 5 Things to Include in Your Investor Presentation Pitch
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    August 30, 2018
    Funding is the lifeblood of startups, and even the most successful bootstrapped startup at some point is likely to seek outside funding. Often, startup CEOs present at pitch events where they have a scant five minutes to effectively tell their stories. While every startup idea is different, there are a few foundational guidelines that can mean the difference between securing that new funding or not in one investor presentation. Clearly outline the problem you want to solve. Sometimes, it can be difficult to articulate the exact market problem a startup is trying to solve. It’s critical to get this right and communicate it in a way that will “stick” with investors in one presentation. One startup had developed a solution that scheduled customer service calls between consumers and organizations with large call centers. Consumers logged into the app, requested a call at 9:00 a.m. on Monday morning, for example, and bam, they received a call from the call center. A win-win, the consumer d...
  • PR and Marketing Newsletters You'll Actually Want To Read
    Lauren Haller
    August 20, 2018
    We know, we know. The last thing you want is more emails. But how many emails do you get that don’t add any value to your inbox or your life? If you can name more than a few, it may be time to unsubscribe and sign up for these marketing newsletters instead, which you’ll actually learn from and enjoy reading. The Best PR and Marketing Newsletters PR Daily The PR Daily newsletter includes carefully curated content by top talent in the PR industry. You can always expect articles on marketing and PR best practices and case studies to keep you on your toes and at the top of your game. Take your pick from the Ragan’s suite of PR and marketing newsletters, with daily, weekly and monthly delivery options. Daily ‘Dog This treasure chest of PR news is put out by Bulldog Reporter/Agility PR and packed with PR and content marketing tips and a taste of industry news. There is a daily option and a weekly option if daily is too much to keep up with. HubSpot This one really isn...
  • When Crises Come Knocking – Part 3: Moving Forward
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    August 15, 2018
    In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a PR crisis and minimizing its impact. Recognize your organization has multiple constituents. Marketers, the legal team and finance team will have different agendas in a crisis.  Marketers should want to communicate proactively and frequently to demonstrate the organization takes the issue seriously and is addressing it as quickly as possible.  The legal team may want to communicate as little as possible since any public comments can be used in litigation against the organization.  The finance team may want to limit communication as the admission of an error by the organization could inhibit future funding among private companies and impact the stock price among public ones. Effective marketers will recognize the importance of finding common ground among these opinions and managing the creation of public-facing messag...
  • Creative Ways to Grow Your Email Marketing List
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    August 8, 2018
    Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you grow your email marketing list? Here I’ve listed out a few ideas to keep your list growing. Only Distribute Amazing Emails It all starts with the content. If your emails are subpar, no one is going to want to receive them. You want your emails to be enticing. Subscribers should look forward to getting that content in their inbox each week. They should be willing to share with their friends or tell them to sign up as well. Related Post: 5 Email Marketing Best Practices You Should Know About (and Implement) Reach Out to Old Prospects Times have changed and so have regulations regarding email marketing. While you may have received some form of consent from a prospect years ago, that may no longer be considered consent in tod...
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