Come on Down

SMART. SAVVY. SCRAPPY.

SMART

We’ll come to you with
new ideas and avoid
the herd mentality.

SAVVY

We know how to
excite your key
audiences and get them
energized about you.

SCRAPPY

We keep at it until
we earn the results
you deserve.

Come on Down

MARKETING AND PUBLIC RELATIONS FOR THE MODERN BRAND

AWARDS

Our work in everything from media relations to content marketing, social media,
design, and speaking and events, has earned industry kudos.
Some of our most recent recognition includes:

WHAT WE DO

 

We create integrated campaigns that move the needle on lead generation, brand building and awareness.

  • MEDIA RELATIONS
    Great media coverage starts with an intimate understanding of your business. By knowing everything from your launch date to the color of your socks, we are able to develop creative, impactful stories that resonate with your audiences and stakeholders.
  • CONTENT MARKETING
    Content is king, and we wear the crown. Whether it’s a press release, white paper, case study or other kind of content, count on UPRAISE word nerds to deliver crisp, impactful content that sells your products, markets your services and supports your brand.
  • DIGITAL / SOCIAL MEDIA MARKETING
    Can you tell your story in 140 characters? Our team can. We recommend the optimal social media presence, integrate social media with traditional media relations outreach and manage your online presence to raise your profile across the social platforms that make the most sense for your brand.
  • WEB, GRAPHIC DESIGN
    Nothing gets the attention of your customers, prospects, media and investors like strong creative design. Whether it’s a new website and collateral system, or a refresh of your existing brand, UPRAISE combines crisp writing, creative (not stock) images and inspiring design to tell your story.
  • VIDEO
    Do you have visions of being a star on the big screen? How about the little screen? UPRAISE integrates modern, professional video to bring your story to life. And because many editors look at video versus reading press releases, cool video can be the difference between outstanding and just OK media coverage.
  • SPEAKING, EVENTS AND AWARDS
    Did you ever wonder why some other guy is on the conference stage speaking on a topic you know better than he does? Good question. UPRAISE will put you front and center at that next conference and move the other guy back into the audience.

TESTIMONIALS

  • Allison Romero
    Plug and Play Tech Center
  • John Marshall
    Serial CMO
  • Roberta Achtenberg
    Bank of San Francisco

RECENT WORK

  • Raphael House
    Helping San Francisco’s Largest Family Homeless Shelter Raise Record Funds
  • Clover
    Building the Clover Brand through Awards Recognition
  • LILEE Systems
    Biting Off the Whole Enchilada
  • Bank of San Fransicso
    We updated the look of Bank of San Francisco's website and invented a new tagline: With You When It Matters
  • runtastic
    Clever Contests Help New App Catch Up
  • Humane Society Silicon Valley
    55 million was a number on HSSV’s mind. Not the number of pets it sheltered, but the size of the capital campaign it planned to begin...
  • FoldiMate
    Simplifying the Most Dreaded Chore
  • Stellium
    Shedding light on the scourge that is child trafficking

ABOUT UPRAISE

UPRAISE is a marketing and public relations agency driven to help organizations grow and build their brands through integrated campaigns that include energized media and analyst relations, compelling content, engaging digital and social media, captivating design and video, and breakthrough events.

We think big before we think small. We look at a client’s overall business plan and marketing program before we execute the day-to-day to ensure messages are consistent and differentiating, we’re telling a story that resonates and we’re positioning ahead of the market. And we make sure we’re using the best tools available to plan, create and analyze content.

If you want “yes men” and “yes women,” you’ve come to the wrong place. We frequently challenge our clients. One client came to us asking for an aggressive media relations campaign. One look at their website made us realize that we had to begin there. After redesigning and rewriting their website – repositioning the company in the process – we then rolled out their media relations campaign, which earned great results, by the way.

Another client brought us a tsunami of content to rewrite, with the sales team screaming for more. We first stepped back and created graphic standards to ensure the final content reflected the company’s brand and key messages. We also guided the client and ensured there was content designed to reduce the sales cycle at each stage of the sales pipeline. You get the picture.

If you’re looking for an agency that thinks big, but sweats the details, you’ve come to the right place!

OUR LEADERS

Victoria Guimarin

Account Director

Looking for an updated website, a new social media strategy or to speak at that conference that seems out of reach? Victoria’s the one to make it happen. She has close to 10 years experience positioning clients and building great brands.

Tim Johnson

President

The expert in all things PR, Tim’s career spans more than three decades. He climbed the corporate ladder at big agencies – and although he remembers the days of press releases printed on real paper, founding UPRAISE was Tim’s way to escape the antiquated corporate structure and strategies, and flex his entrepreneurial muscles.

Ari Brosowsky

Account Director

When you need a strong launch strategy, punch around a trade show, pitch a skeptical editor, Ari’s your guy. With nearly 10 years of experience in media relations, writing, and event planning, Ari can navigate through the issues and generate results that sell products and build brands.

How We Give Back

Our community.

As a boutique agency in the heart of San Francisco, we care about the wellbeing of our community. Having witnessed the many changes the Bay Area has gone through, we were inspired to find meaningful ways to give back. UPRAISE is currently supporting several Black Girls Code initiatives designed to increase the number of women of color in the digital space. We have developed a philanthropy initiative where we partner with local nonprofits, providing pro bono PR and marketing services for three months. Prior to the end of the engagement, we provide the organization with the needed materials and resources so that they may continue the PR program going forward.

At the beginning of each quarter, team members vote on the organization they would like to partner with for the coming months. We hold initial calls with the organization and provide a PR plan to kick off our engagement.

If you are a nonprofit looking for PR and marketing resources and would like to be considered for our philanthropy initiative, please contact us.

THE UPRAISE PERSPECTIVE

  • How Inclusivity Makes Your Business More Profitable
    Devina Sen
    April 9, 2019
    Wow, has time been flying! It’s been a month since International Women’s Day, and there have been a few ups and downs in terms of this year’s IWD theme, #BalanceForBetter. In March, Virgin Atlantic Airlines struck down their mandatory makeup policy for air hostesses. Their policy now includes pants as a standard women’s uniform option alongside the traditional pencil skirt. Chicago elected its first gay, black female mayor last week while NASA’s first all-women space walk was cancelled. Why? The space station did not carry enough medium sized spacesuits to fit the women. The overwhelming public response to each of these announcements has resounded through the internet and workplace conversations across the world. After all, remember when Dropbox used the wrong picture to promote their diversity report? Whether you believe an all women spacewalk is overdue or unnecessary, the public backlash from diversity-centric news shows that industry inclusivity is not only socially lau...
  • 4 PR Benefits of April Fools' Day Jokes
    Katie Parr
    April 4, 2019
    The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools’ Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR stunts. Every year brands attempt to pull one over on the world, “announcing” new products and services that seem too good to be true. These creative stunts are fun for the consumer, masking the brand’s true incentive which is, of course, to sell you things. Continue reading to discover the top four PR benefits brands receive by participating in April Fools’ Day. Brand Awareness When working to improve brand awareness, it’s important for brands to appear relatable, especially when marketing themselves on social media. A key factor in relatability is having a strong awareness of what will grab your audience’s attention. April Fools’ Day is a great opportunity for brands to promote a more “human” side of...
  • Super Bowl Ads: Marketers are the Real MVP Once Again
    Ari Brosowsky
    February 9, 2019
    The actual Super Bowl game was a dud. But for those casual fans sitting at the edge of their seat clamoring for this year’s crop of over the top ads; they weren’t disappointed. While many will wonder how companies can justify spending more than $5 million dollars for a 30 sec ad slot, but too often do we hear “well, at least the ads were good” or “I am just watching for the ads>” the Super Bowl has become synonymous with two things: eating as much greasy food as possible and debating who will be crowned the marketing king. These are our top five ads from this year’s big game: 5. bubly: “Michael Bublé vs bubly” Sparkling water has become a very crowded market recently. So how did bubly (a PepsiCo company) stand out from the likes of LaCroix and others? The answer is Michael Bublé. A debate between him and store patrons about the correct pronunciation of the beverage was a very fun way to introduce four new flavors to bubly’s offering. 4. Bud Light: “Special Delive...
  • 5 Marketing Lessons from Netflix’s Ultimate Beastmaster
    Devina Sen
    February 6, 2019
    I’m heading into 2019 with a lot of exciting changes: I started a marketing internship at UPRAISE in the beautiful city of San Francisco, I’ll be moving into a new apartment in August, and I started watching the fitness obstacle course show “Ultimate Beastmaster” on Netflix! I am not a fitness fanatic in any way, shape or form. Honestly, I have never even been inside a gym except to take finals on the basketball courts (no joke). My greatest healthy eating accomplishment has been starting my day with a banana for breakfast this week… and subsequently eating a bagel with brown sugar & cinnamon cream cheese immediately after. Regardless, the drive and passion of the athletes on this show leaves me with no choice but to wildly root for them as they make their way through each course. The contestants’ unbelievable physiques as they “tackle the beast” can easily be considered one of the show’s better marketing strategies. Here’s what I have learned from Ultimate Beastmaster...
  • 27 Public Relations Conferences and Speaker Deadlines for 2019
    Victoria Guimarin
    January 29, 2019
    Choosing which public relations conference or tradeshow best fits your company and public relations strategy can be difficult. From PRSA to PRNews, below we share 27 of the top communications and PR conferences in the U.S. and their speaker deadlines: February The Holmes Report: The In2 Innovation Summit North America February 13, 2019; San Francisco, CA Call for Speakers Deadline: Speaking submissions closed. The Holmes Report’s In2Summit series is a high-level event designed for senior practitioners to address the critical issues impacting engagement, ranging from analytics, digital tech and content marketing, to big data, visual storytelling and new talent. PRNews’ Crisis Management Summit February 27 – 28, 2019; Miami, FL Call for Speakers Deadline:If you are interested in speaking at a PR News event, please contact Editorial Director Steve Goldstein at sgoldstein@accessintel.com. Hosted by the leading brand for communicators, PR News, th...
  • Why Your Business Should Be Present (and Active) on Social Media
    Claire Nelson
    January 17, 2019
    One of the most common questions we get from clients is why do they need to be active on social media. This question is especially relevant for our B2B clients. Their thought is that social media is really only successful for consumer companies, as driving leads for B2B companies on social doesn’t come as easy. But social media is so much more than a lead generation platform. It raises brand awareness. It increases website traffic. It provides credibility. It’s a place for companies to display thought leadership. It helps with recruiting. Long story short is: your business needs a social media presence. Here’s why: It humanizes your brand. Many of our clients are in the tech industry which has a stereotype of being boring or monotone. Social media helps these brands stand out among the rest. Very few people are going to trust or advocate for a brand that they have no credibility for or personal relationship with. Companies that use social media to share...
  • CES 2019 Highlights - UPRAISE Clients Find Success
    Ari Brosowsky
    January 11, 2019
    Another successful CES is in the books! That’s 2.9 million square feet, 190,000 industry attendees, more than 6,500 media, 4,500 exhibiting companies, representation from 155 countries, 11 Vegas venues,  two very tired feet, and one 78 foot smart luxury yacht. I had the pleasure of representing the UPRAISE team at CES this year. To say I was blown away by the amount of creativity and innovation displayed at each booth. A massive playground filled with every gizmo and gadget imaginable – basically any kid’s dream come true. Some big trends this year included robots, autonomous vehicles, 8K TVs and virtual reality. You name it, you bet you can find it at CES. UPRAISE took two clients to CES this year, Trifo and Ainstein, both of which had very successful shows! Trifo Trifo is an artificial intelligence (AI) home robot company that announced their inaugural product at CES this year, Ironpie. Ironpie represents a new generation of home robots. It’s ...
  • The Evolution of Media Pitching
    Tim Johnson
    January 4, 2019
    Media pitching has evolved drastically over the years. Over the break, I rented The Post. I’ve always been interested in moves about journalism, the Pentagon Papers/Watergate era in our history and any movie that features quality actors such as Tom Hanks and Meryl Streep. Several scenes begin with an establishing shot outside The New York Times’ old offices at 229 West 43rd Street. Those were the doors that I went through many times when I was an account executive with a bunch of bank and investment bank clients. Related Post: 5 Media Strategies to Reach Journalists It reminded me how personal media relations was and should be as a business. Pitching media at that time began with making sure I’d read the last 3-5 articles the target editor had written. Back then that meant going through the stack of papers that we kept in the office. Then, I wrote the pitch with as personalized an angle as possible. I’d either mail or messenger the pitch to The Times, after wh...

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