Come on Down

SMART. SAVVY. SCRAPPY.

SMART

We’ll come to you with
new ideas and avoid
the herd mentality.

SAVVY

We know how to
excite your key
audiences and get them
energized about you.

SCRAPPY

We keep at it until
we earn the results
you deserve.

Come on Down

MARKETING AND PUBLIC RELATIONS FOR THE MODERN BRAND

AWARDS

Our work in everything from media relations to content marketing, social media,
design, and speaking and events, has earned industry kudos.
Some of our most recent recognition includes:

WHAT WE DO

 

We create integrated campaigns that move the needle on lead generation, brand building and awareness.

  • MEDIA RELATIONS
    Great media coverage starts with an intimate understanding of your business. By knowing everything from your launch date to the color of your socks, we are able to develop creative, impactful stories that resonate with your audiences and stakeholders.
  • CONTENT MARKETING
    Content is king, and we wear the crown. Whether it’s a press release, white paper, case study or other kind of content, count on UPRAISE word nerds to deliver crisp, impactful content that sells your products, markets your services and supports your brand.
  • DIGITAL / SOCIAL MEDIA MARKETING
    Can you tell your story in 140 characters? Our team can. We recommend the optimal social media presence, integrate social media with traditional media relations outreach and manage your online presence to raise your profile across the social platforms that make the most sense for your brand.
  • WEB, GRAPHIC DESIGN
    Nothing gets the attention of your customers, prospects, media and investors like strong creative design. Whether it’s a new website and collateral system, or a refresh of your existing brand, UPRAISE combines crisp writing, creative (not stock) images and inspiring design to tell your story.
  • VIDEO
    Do you have visions of being a star on the big screen? How about the little screen? UPRAISE integrates modern, professional video to bring your story to life. And because many editors look at video versus reading press releases, cool video can be the difference between outstanding and just OK media coverage.
  • SPEAKING, EVENTS AND AWARDS
    Did you ever wonder why some other guy is on the conference stage speaking on a topic you know better than he does? Good question. UPRAISE will put you front and center at that next conference and move the other guy back into the audience.

TESTIMONIALS

  • Roberta Achtenberg
    Bank of San Francisco
  • John Marshall
    Serial CMO
  • Allison Romero
    Plug and Play Tech Center

RECENT WORK

  • Bank of San Fransicso
    We updated the look of Bank of San Francisco's website and invented a new tagline: With You When It Matters
  • LILEE Systems
    Biting Off the Whole Enchilada
  • Clover
    Building the Clover Brand through Awards Recognition
  • Raphael House
    Helping San Francisco’s Largest Family Homeless Shelter Raise Record Funds
  • Stellium
    Shedding light on the scourge that is child trafficking
  • FoldiMate
    Simplifying the Most Dreaded Chore
  • Humane Society Silicon Valley
    55 million was a number on HSSV’s mind. Not the number of pets it sheltered, but the size of the capital campaign it planned to begin...
  • runtastic
    Clever Contests Help New App Catch Up

ABOUT UPRAISE

UPRAISE is a marketing and public relations agency driven to help organizations grow and build their brands through integrated campaigns that include energized media and analyst relations, compelling content, engaging digital and social media, captivating design and video, and breakthrough events.

We think big before we think small. We look at a client’s overall business plan and marketing program before we execute the day-to-day to ensure messages are consistent and differentiating, we’re telling a story that resonates and we’re positioning ahead of the market. And we make sure we’re using the best tools available to plan, create and analyze content.

If you want “yes men” and “yes women,” you’ve come to the wrong place. We frequently challenge our clients. One client came to us asking for an aggressive media relations campaign. One look at their website made us realize that we had to begin there. After redesigning and rewriting their website – repositioning the company in the process – we then rolled out their media relations campaign, which earned great results, by the way.

Another client brought us a tsunami of content to rewrite, with the sales team screaming for more. We first stepped back and created graphic standards to ensure the final content reflected the company’s brand and key messages. We also guided the client and ensured there was content designed to reduce the sales cycle at each stage of the sales pipeline. You get the picture.

If you’re looking for an agency that thinks big, but sweats the details, you’ve come to the right place!

OUR LEADERS

Victoria Guimarin

Account Director

Looking for an updated website, a new social media strategy or to speak at that conference that seems out of reach? Victoria’s the one to make it happen. She has close to 10 years experience positioning clients and building great brands.

Tim Johnson

President

The expert in all things PR, Tim’s career spans more than three decades. He climbed the corporate ladder at big agencies – and although he remembers the days of press releases printed on real paper, founding UPRAISE was Tim’s way to escape the antiquated corporate structure and strategies, and flex his entrepreneurial muscles.

Ari Brosowsky

Account Director

When you need a strong launch strategy, punch around a trade show, pitch a skeptical editor, Ari’s your guy. With nearly 10 years of experience in media relations, writing, and event planning, Ari can navigate through the issues and generate results that sell products and build brands.

How We Give Back

Our community.

As a boutique agency in the heart of San Francisco, we care about the wellbeing of our community. Having witnessed the many changes the Bay Area has gone through, we were inspired to find meaningful ways to give back. UPRAISE is currently supporting several Black Girls Code initiatives designed to increase the number of women of color in the digital space. We have developed a philanthropy initiative where we partner with local nonprofits, providing pro bono PR and marketing services for three months. Prior to the end of the engagement, we provide the organization with the needed materials and resources so that they may continue the PR program going forward.

At the beginning of each quarter, team members vote on the organization they would like to partner with for the coming months. We hold initial calls with the organization and provide a PR plan to kick off our engagement.

If you are a nonprofit looking for PR and marketing resources and would like to be considered for our philanthropy initiative, please contact us.

THE UPRAISE PERSPECTIVE

  • Creative Ways to Grow Your Email Marketing List
    Claire Nelson
    August 8, 2018
    Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you grow your email marketing list? Here I’ve listed out a few ideas to keep your list growing. Only Distribute Amazing Emails It all starts with the content. If your emails are subpar, no one is going to want to receive them. You want your emails to be enticing. Subscribers should look forward to getting that content in their inbox each week. They should be willing to share with their friends or tell them to sign up as well. Related Post: 5 Email Marketing Best Practices You Should Know About (and Implement) Reach Out to Old Prospects Times have changed and so have regulations regarding email marketing. While you may have received some form of consent from a prospect years ago, that may no longer be considered consent in tod...
  • 5 Email Marketing Best Practices You Should Know About (and Implement)
    Claire Nelson
    July 23, 2018
    Email marketing is still as effective for lead generation as it was when the first mass marketing email was sent in the late 1970’s. While the idea is still the same, email marketing best practices have changed drastically over the years. Read as I walk you through some of the newer best practices and how they influence your overall strategy. 1. It All Starts With Your List This is probably one of the most important email marketing best practices. Building an email list can be difficult, but when done right it can be extremely effective. Purchasing email lists was once an effective way to increase your number of contacts. This tactic is now considered outdated and can actually hurt the performance of your campaigns. If you receive an email from a business you’ve never heard of, the chance of you opening that email is extremely small – regardless of any incentives or offers. However, the chances you mark that email as spam or immediately unsubscribe is high. Like most...
  • 5 of Our Favorite Tools for Public Relations and Marketing Professionals
    Claire Nelson
    July 2, 2018
    At our agency, we’re constantly looking for and trying out new public relations and marketing tools to improve our marketing tactics and measure the results of our campaigns. In this blog post, I’ll highlight some of our favorite tools and how they can help you with your marketing and PR efforts. Related Post: 5 of the Best Digital Tools for Social Media Pros 1. Sprout Social What is it? Sprout Social is a social media management tool that helps businesses analyze their social media marketing strategy and grow their presence across various platforms. For agencies managing multiple client accounts, Sprout’s marketing tools are a great way to centralize your efforts and collaborate across agency and client teams. Our favorite features Publishing: Content creators can plan and schedule content across multiple platforms at the same time with Sprout’s publishing tool. There is also an option to send posts through an approval workflow within the platform. Social List...
  • A Simple Guide: Getting Your Speaking Submissions Accepted
    Victoria Guimarin
    June 25, 2018
    Why submit to speak at a conference? This is a question we get from our clients a lot – is it really worth the time to complete speaking submissions and hope that we get accepted to at least one of them? Keep reading to decide for yourself… In 2017, I was tasked with setting up a call between one of my clients and a conference they were interested in speaking at. After a lot of back and forth over email, I had convinced the conference of my client’s expertise in the industry and we were able to set up a call. That call – and the session my client spoke at – ultimately lead to more than $1 million in new business and a substantial spike in leads. Not every event is this successful, of course, but all it takes is finding the right event, with the right audience, and submitting the best topic to give yourself the most favorable outcome. In my nearly 10 years of PR experience, I’ve submitted hundreds – if not thousands – of speaking abstracts for clients. Below are some ...
  • SF Pride 2018 - What You Need to Know
    Ethan Kwan
    June 19, 2018
    Here in San Francisco, we have the wonderful opportunity to witness the San Francisco LGBT Pride Celebration and the Parade on Saturday, June 24th. To reflect upon Pride Month, let’s share some interesting facts you may not have known. Hundreds of thousands of marchers and onlookers descended on Market Street for San Francisco's 48th Pride Parade on Sunday morning. This year marks the 40th anniversary of the rainbow flag by San Franciscan Gilbert Baker, and that symbol was everywhere, with people along the route wearing rainbow tutus and T-shirts among other fashion. The “Generations of Strength” theme was also on full display as the celebration was shared by the young and the not-so-young, the straight and the not-so-straight. 📷: @liz.moughon ~ ~ Check out our Instagram story for more scenes from #sfpride. ⬆️ ~ ~ #pride #sfprideparade #prideparade #loveislove #lgbt #sf #parade #lgbtq #sanfrancisco A post shared by San Francisco Chronicle (@sfchronicle) on Jun 24, 2018...
  • Computer Science: How We Stay One Step Ahead of Other Public Relations and Marketing Agencies
    Ethan Kwan
    June 5, 2018
    “UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as an intern for the summer. While both computer science and business are broad topics, I enjoy data mining and marketing in their respective fields. Now, let’s get back to the topic at hand: computer science, and why it matters to a public relations agency. What is Computer Science? To address why computer science is important to marketing and businesses, let’s outline some of the basics of computer science. First, the breakdown of what “computer science” really is. The principle of a computer in our world today is to process data. Whatever method you are currently using to read this article came from some device that processed data and presented it nicely to you. Many of our daily tasks involve a com...
  • What Challenger Brands Can Learn From The Golden State Warriors
    Ari Brosowsky
    May 30, 2018
    For the casual basketball fan, it may seem like the Golden State Warriors have always been on top. But before Kevin Durant, Draymond Green, Klay Thompson, and Steph Curry you would be hard-pressed to find another team trying to emulate the Warriors or building a team with the sole purpose of beating them. In fact, the franchise has spent a whole lot more time towards the bottom of the league than the top, with both a nine and twelve season playoff droughts in the recent past. Many challenger brands and startups face this same issue. Many are apprehensive when it comes to competing against some of the most well-known names in the tech industry. So how did the Warriors go from the bottom to the challenger to the top dog?                 In honor of the Warriors fourth consecutive championship appearance let’s take a look at three lessons startups and challenger brands can learn from the Golden State Warriors. 1. There is no magic bullet. The rise ...
  • SF Small Business Week: Celebrating Our Favorite Small Businesses
    UPRAISE Team
    May 15, 2018
    This week is San Francisco Small Business Week! With more than 85,000 small businesses and entrepreneurs in the city alone, our team is constantly supporting (and celebrating) small businesses. Whether it be the niche market or family-owned feel, SF’s small businesses keep our community together and are something we will continue to spread the word about. We asked the UPR team to share a bit about some their favorite small businesses – here is what they came up with: Claire B. – Off the Grid What is it? A food truck paradise that was founded in June 2010. It’s a one of a kind street food experience located in different areas across the Bay Area. Oh, also – Matt Cohen, the founder of OTG, was named 2018 SBA Small Business Person of the Year. Why I love it? Hanging out with my roommates at OTG on a Friday night is unlike any other experience you can find in the city. The food is always delicious, the atmosphere is welcoming, and the company is even better. T...
  • The Future of CPG: 2018 IRI Growth Summit Highlights
    Tim Johnson
    April 24, 2018
    UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers achieve new, higher levels of growth. Read more about our public relations strategy and the success of the event below. 1 Step Ahead: Highlights from the 15th Annual IRI Growth Summit Tim: It’s been fun for me to watch Summit grow from a few hundred people in 2008 to more than 1,500 this year. This was my 10th Summit and the quality and sophistication of the program and content grow each year. No two Summits have been the same. Every year, we provide slightly different support based on changing needs – and every year includes at least one surprise. Over 1600 industry experts are here to learn more #IRIGrowthSummit @iriworldwide pic.twitter.com/qfJbWUTUJo — Happi Magazine (@Ha...

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