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4 Hard Truths of Social Media Marketing

Nothing in life comes easy. The same can be said for social media marketing. Whether you’re trying to increase engagement on a budget or make something go “viral,” it’s hard to come to terms that there isn’t a “right” or “best” way to do this....

PR Nightmares – Who Handled it Better?

United Airlines vs. American Airlines   By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United Airlines. After...