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May 29, 2017

Don’t Let Visual Media Make or Break your Brand Image

The idiom, “A picture is worth a thousand words” has become especially relevant today. Over the past several years, individuals and brands alike have discovered the power of visual media when it comes to increasing engagement and drawing more viewers to their content. According to...

May 16, 2017

3 Metrics to Evaluate Marketing Efforts

As we quickly approach the end of the year, most marketing and PR specialists are in review mode, taking the time to analyze what worked and what didn’t work for their brands over the course of 2016. As every good marketer knows, the evaluation aspect of...