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4 Things to Avoid in Your Writing

The written (and spoken) word is incredibly powerful. Great writing has been used throughout human existence to engage others, spark motivation, create support, argue for equality, instill confidence and countless other endeavors. As savvy marketers, we know the power of great writing; from a provocative...

4 Tips to Hone Your Writing Skills

Persuasive writing is an art form, and as PR professionals, it’s one we practice on a daily basis. Not being able to articulate a client’s message in a clear, cohesive manner that resonates with how it needs to with each intended audience could be quite...