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Bethenny Frankel John McIndoe IRI Growth Summit

The Future of CPG: 2018 IRI Growth Summit Highlights

UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers...

When Crises Come Knocking – Part 1: Planning is Essential

Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer...

Putting the “Fun” in “Fun Event”

We're not a regular public relations agency, we're a fun public relations agency.  One of the quotes often heard in the office is “we work hard and play hard in the Bay Area.” Each quarter we take a break from pitching media, redesigning websites, and drafting social...

Last Minute RSA Conference Preparations: It’s Possible

RSA Conference will be upon us in just two weeks. If you’re exhibiting, your booth should be done and shipping soon, you’re finalizing your demos, prepping your team and lots more. If you’re not exhibiting, you’re finalizing your meeting schedule, have your venue selected, and...