Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts?...
Now the fun begins! The crowds are gone, booth breakdown is underway and that flight home is just on the horizon. Your work at this trade show is nearly done, but is it? Savvy organizations wring every ounce of opportunity from trade shows by creating pre-show, at-show...
Trade shows are the first step toward making a splash in a larger market. Beneficial for launching new products, networking and more, exhibiting at a trade show is an integral piece of marketing that brands often forget. Planning is not easy, it gets busy, and...
Part One: Designing Your Booth’s Backdrop Trade shows are essential marketing outlets to connect with customers, resellers, business partners, potential investors, etc. On the show floor, your booth is an opportunity to tell your brand’s story. Here you can communicate to the world: who you are,...