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Tiktok-Marketing-Strategy

Incorporating TikTok into Your Social Media Marketing Strategy

TikTok is an immense platform with a global audience and an ever expanding user demographic. More popular than SnapChat and Twitter, TikTok offers a major opportunity to advertisers. The app is also less saturated with ads than other social or entertainment platforms (think YouTube, Facebook...

People Don’t Hate Ads—They Hate Bad Ads

As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When establishing a digital marketing strategy,...

Super Bowl LIV Ads Bring the Nostalgia & the Funny: Our Top 5 Favorites

While Super Bowl LIV didn’t go as planned for us San Francisco 49ers fans, there was one silver lining to such a disappointing ending – the commercials. This year didn’t disappoint, with many brands bringing highly engaging and hilarious content. These are our top five favorite...

20 Public Relations Conferences and Speaker Deadlines for 2020

Securing speaking engagements for your client and helping them attend conferences relevant to their industry is part of what we do as PR professionals. But what about you and your team/agency? We get it – it’s hard to focus on your own initiatives when clients...