As social media continues to grow by leaps and bounds, popular networks such as Instagram and Twitter have become some of the most crowded corners of the internet. With so much happening so quickly on social media networks, is it even possible for brands to...
Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices? Media Monitoring Software Being able to semi-automate some of the most time consuming (and painstakingly tedious) aspects of media relations...
So you started a podcast. Great! Now what? Having an interesting topic and a few good episodes are not enough to gain listeners and subscribers. With a large population working from home and having less interactions, podcasts are becoming more and more popular. What differentiates...
Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement specific...