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viral

Why Brands Should Avoid Going Viral

In 2020, viral marketing has become a common tactic especially in the world of influencers. Those couple minutes or days of fame bring a lot of publicity to a brand or name but can have many downfalls. Related Post: Why Influencer Marketing Is Crucial To Media...

Selling Through Uncertainty

The way people buy, sell, and work has drastically changed over the past eight months. The days of face-to-face interactions and handshakes have been put on pause, indefinitely, and many are wondering how to adjust. Is it still possible to build a pipeline and close...

Principles of Crisis Communications

We’re almost at the end of 2020 and a lot of us are wondering if it could get any worse. This year, many brands learned tough lessons when it came to crisis communications. To ensure you’re not one of them, prepare your crisis management strategy...