COVID-19 has led to a very strange time for the whole world. The marketing industry has not been exempt from the pandemic’s impact, and we expect to continue experiencing changes as the new year approaches. When the pandemic first hit, many of us had to...
A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help...
Among the many impacts of COVID-19 is its effect on how companies reach out to prospects and close deals. Cold emails have a very low success rate, especially for complex products, people are bombarded with webinar invitations, advertising has limited possibilities, and nothing is happening...
According to Martech’s Event Participation Index, 81% of professionals said they’ve attended a virtual event since the onset of COVID-19; moreover, 75% noted they were satisfied with these events. Even with the promise of vaccine distribution starting soon, it’s safe to assume webinar and digital...
Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience. While pitching and securing media coverage is...
To tell a good story, it usually involves the five senses. But when it comes to digital marketing, it’s hard to relay touch, taste, and smell so sight and sound have to dominate. When done well, it captures people’s attention and tricks the other senses...
I recently came across an Instagram post by supermodel Lily Aldridge advertising a gift box she had received from Google Nest filled with supplies to stream the newest season of Netflix’s The Crown. You may be wondering why Google and Netflix would partner, but it...
I hear from clients and new business prospects all the time statements like, “We can’t afford an industry analyst program,” or “I talked to one analyst firm and they wanted $50,000 to cover us” or “Our competitor pays them a bunch of money, so they...
The most common form of communication within a business setting is an email. It’s something we do every single day whether it’s to send a simple note or make a more complicated request, we are always emailing. No matter how big or small the message,...
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce,...