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Which Social Networks Should Get Your Ad Spend in 2021?

Never before have companies had such far-reaching access to existing and potential customers as we now have thanks to social media. A study done for Hootsuite's Digital 2021 report shows that as of January 2021, there are more than 4.2 billion social media users, meaning

5 Ways to Measure Social Media Marketing

Of all the PR activities being used today, social media has the most measurement capabilities. Unlike most other PR tactics, like earned media placements, social media can be much more easily tied to your return on investment if you are using the right tools to

The Future of Social Video

The future of social video is now and it’s growth doesn't seem to be stopping anytime soon. From social media stories and live videos to streaming movies or documentaries, brands and marketers have seen a huge success with adding video to their strategies and plans.  Social

Is TV The Next Frontier for Social Media Platforms?

Have you spent a long time finding a new Netflix show only to start scrolling on your phone two minutes in? Social media is overtaking the entertainment industry in various ways. With platforms like Facebook Watch, YouTube TV and IGTV, social media is slowly starting