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Optimizing Marketing Budgets during Ongoing Disruption

A frequent question we’ve received from clients as we work with them to put together 2022 plans and budgets is, “how do I best allocate my budget, people, and resources” while their markets continue to be disrupted by COVID. Marketing teams need to continuously prepare for

How To Quickly Grow Your Email List

Email marketing is a valuable tool that can connect you with existing and potential customers, and can help build strong brand awareness and engagement. It can unlock better communication and lead generation, but it requires building, maintaining and growing a strong email marketing list. Getting back

Your Guide to Email Personalization

If your brand isn’t already using email personalization, you may be missing out on securing vital business. In fact, according to Rich Relevance revenue is 5.7 times higher in emails that employ personalization versus those that don’t. One-size-fits-all email campaigns need to be a thing