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Improving Customer Experience in the Social Commerce Age

We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and services, and it’s

Leveraging Social Media Data to Predict Consumer Trends

Social media generates data every single second of every day. It’s overwhelming to even think about using this data to predict a trend in a landscape where it feels like as soon as you have a handle on one trend, we’re onto the next!  With an