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Super Bowl Ads: Marketers are the Real MVP Once Again

The actual Super Bowl game was a dud. But for those casual fans sitting at the edge of their seat clamoring for this year’s crop of over the top ads; they weren’t disappointed. While many will wonder how companies can justify spending more than $5 million dollars for...

CES 2019 Highlights – UPRAISE Clients Find Success

Another successful CES is in the books! That’s 2.9 million square feet, 190,000 industry attendees, more than 6,500 media, 4,500 exhibiting companies, representation from 155 countries, 11 Vegas venues,  two very tired feet, and one 78 foot smart luxury yacht. I had the pleasure of...

5 Media Strategies to Reach Journalists

It’s a hard truth, but media – print, online, broadcast, bloggers - receive hundreds of emails a day; and they have to sift through these look for the diamond in the rough. Whether agency or internal, it’s the job of the marketing team to create that...

What Challenger Brands Can Learn From The Golden State Warriors

For the casual basketball fan it may seem like the Golden State Warriors have always been on top. But before Kevin Durant, Draymond Green, Klay Thompson, and Steph Curry you would be hard-pressed to find another team trying to emulate the Warriors or building a...

Don’t Drop the PR Ball Before the Ball Drops

The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to...

PR Nightmares – Who Handled it Better? 1

PR Nightmares – Who Handled it Better?

United Airlines vs. American Airlines   By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United Airlines. After...