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Why Your Business Should Be Present (and Active) on Social Media 1

Why Your Business Should Be Present (and Active) on Social Media

One of the most common questions we get from clients is why do they need to be active on social media. This question is especially relevant for our B2B clients. Their thought is that social media is really only successful for consumer companies, as driving...

Our Favorite San Francisco Holiday Traditions 2

Our Favorite San Francisco Holiday Traditions

With most of our team being from San Francisco or the Bay Area, we have participated in many holiday popups and traditions around the city. There is so much to do and see that sometimes it can be hard to decide what's worth skipping and...

3 Simple Ways to Boost Your SEO Strategy

  SEO is a complicated topic that few marketers completely understand. Included in the average SEO strategy are activities such as backlinks, listings, PPC, link building, keywords – and that’s just the start of it. For organizations that don’t have the resources to hire an SEO...

Creative Ways to Grow Your Email Marketing List

Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you...

How Glossier’s Marketing Strategy Has Created a Beauty Empire

"Glossier is cult, it’s not niche." Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone,...

7 Tips for Overcoming Writer’s Block

We’ve all been there. Two minutes into writing you can feel it start to happen – the dreaded writer’s block. As PR professionals, this is something that comes about less frequently, but when it does, it can definitely throw a wrench in your day. Here...

4 Lessons from a Social Media Marketer

First, let’s talk about how I ended up at UPRAISE. My junior year of college I was given an opportunity as a social media marketer for an online marketing agency. With previous experience in marketing and event planning, I had never thought much about a...