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Managing Fallout from the College Admissions Bribery Scandal

When news of a criminal conspiracy makes headlines across the nation, people pay attention and wait hungrily for the next juicy details. Every company, government, and individual involved must spring into action to fix what may have gone wrong. Sounds familiar? The college admissions bribery...

How Inclusivity Makes Your Business More Profitable 1

How Inclusivity Makes Your Business More Profitable

Wow, has time been flying! It’s been a month since International Women’s Day, and there have been a few ups and downs in terms of this year’s IWD theme, #BalanceForBetter. In March, Virgin Atlantic Airlines struck down their mandatory makeup policy for air hostesses. Their...

4 Simple Reasons Why Influencers and Brands Make Successful Pairs

Becoming an “Instagram famous” public figure is glamorous and coveted, and no one has quite figured out the algorithm that launches these individuals to astronomical success. Social media influencers tend to be bloggers or business owners who evolve into lifestyle icons in their respective communities....

5 Marketing Lessons from Netflix’s Ultimate Beastmaster

I’m heading into 2019 with a lot of exciting changes: I started a marketing internship at UPRAISE in the beautiful city of San Francisco, I’ll be moving into a new apartment in August, and I started watching the fitness obstacle course show “Ultimate Beastmaster” on...