by Madi Olivé | Apr 20, 2026 | Blog, Featured, Public Relations
Securing coverage in top media outlets goes beyond visibility. It shapes how a brand is perceived from the start and serves as a strategic way to build credibility, engage the right audiences and strengthen a brand’s overall narrative. For PR teams, this often means...
by Madi Olivé | Mar 2, 2026 | Crisis Management, Blog
PR crisis management in 2026 means responding to reputational risk that doesn’t wait for business hours. A manipulated video, a coordinated misinformation thread or a viral customer post can escalate before leadership has even been briefed. Narratives form quickly,...
by Madi Olivé | Apr 28, 2025 | Blog, Public Relations
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
by Madi Olivé | Mar 3, 2025 | Blog, Public Relations
Amplifying media relations in today’s digital-first environment requires a thoughtful balance between leveraging technology and prioritizing personal connections. While the media landscape has evolved dramatically, one thing remains constant: relationships are still...
by Madi Olivé | Oct 2, 2023 | Blog, Public Relations
The work of media members and PR professionals has been intertwined since the beginning of both professions and as the media landscape evolves, it directly affects how we, as PR pros, conduct our own work. We must remain in tune with media members as we manage our...
