by Madi Olivé | Mar 3, 2025 | Blog, Featured, Public Relations
Amplifying media relations in today’s digital-first environment requires a thoughtful balance between leveraging technology and prioritizing personal connections. While the media landscape has evolved dramatically, one thing remains constant: relationships are still...
by Madi Olivé | Oct 2, 2023 | Blog, Public Relations
The work of media members and PR professionals has been intertwined since the beginning of both professions and as the media landscape evolves, it directly affects how we, as PR pros, conduct our own work. We must remain in tune with media members as we manage our... by Madi Olivé | Jun 12, 2023 | Public Relations, Blog
Welcome to a new era where diversity, equity and inclusion (DEI) are no longer just buzzwords, but fundamental pillars shaping the success of organizations in every sector. In fact, a recent McKinsey & Co. study shows that companies in the top quartile for being...
by Madi Olivé | Jan 9, 2023 | Blog, Content Marketing
Reports provide a valuable opportunity to highlight an organization’s thought leadership. When embarking on a reporting strategy, it’s important to define exactly what the report’s role will be for the organization. Keep in mind that it’s okay if the purpose is to...
by Madi Olivé | Oct 31, 2022 | Social Media, Blog
It’s absolutely essential to include social media in your comprehensive communications and marketing plans. Your online presence, both via social media and the company website, is a direct connection to current and potential customers, important company stakeholders...
