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When Crises Come Knocking – Part 3

In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a crisis and minimizing its impact. ...

When Crises Come Knocking – Part 2: How & When to Respond

We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,...

Bethenny Frankel John McIndoe IRI Growth Summit

The Future of CPG: 2018 IRI Growth Summit Highlights

UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers...

When Crises Come Knocking – Part 1: Planning is Essential

Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer...

Last Minute RSA Conference Preparations: It’s Possible

RSA Conference will be upon us in just two weeks. If you’re exhibiting, your booth should be done and shipping soon, you’re finalizing your demos, prepping your team and lots more. If you’re not exhibiting, you’re finalizing your meeting schedule, have your venue selected, and...

Marketing Listening Strategies: Can You Hear Me Now?

Marketers in most industries are intently focused on telling their stories, as they should be. How the CEO rose from rags to riches, how their new product will profoundly disrupt the marketplace, how that new breakthrough app will revolutionize how people date, and more. And...

You Got That Speaking Gig, Awesome! Now What!?

You developed a thoughtful, compelling abstract, pulled together some customers to present with you, submitted your submission on time and bingo! The conference manager emailed you this morning to let you know you’ve been accepted. Awesome! Now the real work begins. Related: How to Get Your Speaking...

Speaking Opportunities: Start Now to Get On Stage

Speaking on stage at conferences can be an enticing “one-to-many” opportunity, a chance to reach a large number of prospective buyers or influencers in just 30 to 45 minutes. But getting that spot on stage can involve a lot of twists and turns along the...

5 Qualities of Long-term Company/Agency Engagements

Finding a PR agency is tough. Finding a PR agency that specializes in your field, is within budget and has time to take on a new client is even tougher. Many of you probably start by searching something along the lines of "SF PR agency"...

CES Is Coming, Are You Ready?

Despite its enormous size and how hard it can be to get around, Consumer Electronics Show (CES) is still among my favorite trade shows. The sheer amount of innovation, cool products, and energy still inspires me, after attending pretty much every year since 1999. This year...