by Tim Johnson | Jun 29, 2026 | Blog, Conference Prep, Featured
The acceptance email is worth celebrating, but maximizing a speaking engagement requires the most important work to begin immediately. A conference speaking opportunity can put an executive in front of customers, prospects, partners, investors, analysts, journalists...
by Tim Johnson | May 25, 2026 | Blog, Conference Prep
Every year, marketing and PR teams wait for conference speaking opportunities to open and then rush to develop a topic, identify a speaker and write the abstract before the deadline. Speaking at an industry conference is one of the most valuable opportunities in an...
by Tim Johnson | Apr 13, 2026 | Blog, Public Relations
A strong press release email can determine whether a journalist opens your pitch or ignores it entirely. Journalists receive hundreds of emails every day. Attracting their attention to your press release requires research, creativity, personalization, brevity and...
by Tim Johnson | Apr 6, 2026 | Blog, Public Relations
Media relations strategy is what separates brands that consistently earn meaningful coverage from those that struggle to break through. In today’s noisy world, where the average person receives approximately 5,000 message points each day, effective media relations is...
by Tim Johnson | Feb 16, 2026 | Blog, Crisis Management
Developing a crisis management strategy before trouble strikes is one of the most important responsibilities of organizational leadership. Most organizations at some point will go through a crisis: a senior executive launders money, a hurricane destroys a facility, or...
