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Trifo Vacuums Up Media Coverage at CES 2019

In fall 2018, Trifo was spun out of a larger company, PerceptIn, that had developed highly advanced robotics. PerceptIn management split the company into two:  PerceptIn would focus on robotics for business applications, Trifo would focus on consumer applications. As a result of this...

The Evolution of Media Pitching

Media pitching has evolved drastically over the years. Over the break, I rented The Post. I've always been interested in moves about journalism, the Pentagon Papers/Watergate era in our history and any movie that features quality actors such as Tom Hanks and Meryl Streep. Several scenes begin...

When Marketers’ Eyes Are Bigger than Their Stomachs

Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a budget that works for them. By market presence, we...

5 Things to Include in Your Investor Presentation Pitch

Funding is the lifeblood of startups, and even the most successful bootstrapped startup at some point is likely to seek outside funding. Often, startup CEOs present at pitch events where they have a scant five minutes to effectively tell their stories. While every startup idea is...

When Crises Come Knocking – Part 3: Moving Forward 1

When Crises Come Knocking – Part 3: Moving Forward

In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a crisis and minimizing its impact. ...

When Crises Come Knocking – Part 2: How & When to Respond

We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,...

Bethenny Frankel John McIndoe IRI Growth Summit

The Future of CPG: 2018 IRI Growth Summit Highlights

UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers...

When Crises Come Knocking – Part 1: Planning is Essential

Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer...

Last Minute RSA Conference Preparations: It’s Possible

RSA Conference will be upon us in just two weeks. If you’re exhibiting, your booth should be done and shipping soon, you’re finalizing your demos, prepping your team and lots more. If you’re not exhibiting, you’re finalizing your meeting schedule, have your venue selected, and...

Marketing Listening Strategies: Can You Hear Me Now?

Marketers in most industries are intently focused on telling their stories, as they should be. How the CEO rose from rags to riches, how their new product will profoundly disrupt the marketplace, how that new breakthrough app will revolutionize how people date, and more. And...