by Victoria Guimarin | May 11, 2026 | Blog, Digital Marketing
Today’s buyers want more than marketing claims. Before they book a demo or talk to sales, they want to see a product in action and understand how it solves their problem. That’s where product-led marketing comes in. Instead of saving the product experience until the...
by Victoria Guimarin | Mar 16, 2026 | Blog, Public Relations
Public relations has evolved dramatically over the past few years. Communications teams have more channels, more data and more technology at their fingertips than ever before, while audiences are consuming information faster and becoming increasingly selective about...
by Victoria Guimarin | Jan 12, 2026 | Blog, Public Relations
What is AEO? That was the question we asked when the acronym first started circulating in marketing circles. As publicists, we’re often skeptical of new marketing acronyms. When AEO gained traction, it seemed like just another trend brands were urged to follow. Before...
by Victoria Guimarin | Feb 17, 2025 | Blog, Public Relations
PR for startups isn’t just a nice-to-have—it’s a critical growth tool. Startups have big stories to tell—but getting heard takes more than a great product. Strategic public relations (PR) can be the difference between staying under the radar and becoming a recognized...
by Victoria Guimarin | Sep 18, 2023 | Blog, Content Marketing
In the fast-paced world of marketing and public relations, staying ahead of the curve is paramount. One strategy that has proven itself time and again is data-driven content marketing. Recently, I attended a webinar titled “Convince by the Numbers: Data-Driven Content...
