by Victoria Guimarin | May 29, 2023 | Strategy, Blog
Effective communication has become more crucial than ever for businesses and organizations in today’s interconnected world. However, it is no longer sufficient to rely on traditional methods of communication that cater to a single demographic. To truly connect... by Victoria Guimarin | Apr 17, 2023 | Public Relations, Blog
Taylor Swift is known for many things, including her catchy songs, elaborate music videos and high-profile relationships. It recently came as a shock to anyone who followed her relationship of six years to British actor Joe Alwyn when ET reported the couple had split....
by Victoria Guimarin | Aug 22, 2022 | Social Media, Blog
Today, there isn’t a consumer-facing brand that wouldn’t consider social media an essential marketing strategy. Some brands are certainly better at capturing an audience’s attention than others. One of the leaders in social media marketing is Crumbl...
by Victoria Guimarin | Jun 13, 2022 | Strategy
In this Volvo advertisement, the car manufacturer doesn’t use fear to promote its new safety feature. Instead, they tell the story of a child who became an adult thanks to the car’s automatic stopping feature. The commercial does a fantastic job of telling...
by Victoria Guimarin | Feb 21, 2022 | Blog
Marketing to consumers had to shift rapidly during the pandemic. As in-person opportunities dwindled to nothing, marketers had to allocate marketing budgets 100% online. As we’ve begun to return to the new normal, marketing trends continue to adjust. Below we’ve...
