by Victoria Guimarin | Aug 22, 2022 | Social Media, Blog
Today, there isn’t a consumer-facing brand that wouldn’t consider social media an essential marketing strategy. Some brands are certainly better at capturing an audience’s attention than others. One of the leaders in social media marketing is Crumbl...
by Victoria Guimarin | Jun 13, 2022 | Strategy
In this Volvo advertisement, the car manufacturer doesn’t use fear to promote its new safety feature. Instead, they tell the story of a child who became an adult thanks to the car’s automatic stopping feature. The commercial does a fantastic job of telling...
by Victoria Guimarin | Feb 21, 2022 | Blog, Uncategorized
Marketing to consumers had to shift rapidly during the pandemic. As in-person opportunities dwindled to nothing, marketers had to allocate marketing budgets 100% online. As we’ve begun to return to the new normal, marketing trends continue to adjust. Below we’ve...
by Victoria Guimarin | Nov 1, 2021 | Digital Marketing
If your brand isn’t already using email personalization, you may be missing out on securing vital business. In fact, according to Rich Relevance revenue is 5.7 times higher in emails that employ personalization versus those that don’t. One-size-fits-all email...
by Victoria Guimarin | Jul 12, 2021 | Awards, Strategy
If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many...
