by Victoria Hoffmann | Jan 9, 2025 | Blog, Featured, Public Relations
Thanks to the nonstop flow of information, grabbing the attention of journalists and editors is trickier than ever. Gaining their interest requires a carefully crafted message known as a media pitch. A media pitch is a concise, compelling proposal designed to spark...
by Victoria Hoffmann | Oct 30, 2023 | Blog, Social Media
Professional networking is pivotal in career advancement, and maintaining an updated LinkedIn profile is more than just a formality — it’s a strategic necessity. Your LinkedIn profile is an online representation of your professional journey, skills and...
by Victoria Hoffmann | Jul 10, 2023 | Blog, Social Media
Meta’s Threads is the latest contender to step up to the plate in social media, allowing users to create and share engaging content in various formats, including text, images and videos. The new app empowers users to express themselves creatively and connect... by Victoria Hoffmann | Feb 20, 2023 | Public Relations, Blog
In the fast-paced world of modern media, information travels at lightning speed, causing PR pros to evolve their strategies to ensure their clients keep up. Once considered the backbone of public relations, press releases have experienced a roller coaster of... by Victoria Hoffmann | Feb 13, 2023 | Public Relations, Blog
The Kansas City Chiefs have just won their second Super Bowl in the past three years, solidifying themselves as a dominant force within the NFL. Leading the league in both passing yards and TikTok followers is no easy feat and showcases the Chiefs’ commitment to...