Katie Jewett

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Ritz-Carlton Public Relations: When Service Becomes Strategy

Ritz-Carlton Public Relations: When Service Becomes Strategy

Over the years, the Ritz-Carlton brand has become renowned as the premier choice for luxury accommodations. Maintaining that reputation requires more than just a great social media campaign, although luxury influencers have certainly played a role.  It’s one of the...

Successful PR for Startups: Guide for 2025

Successful PR for Startups: Guide for 2025

PR for startups isn’t just a nice-to-have—it’s a critical growth tool. Startups have big stories to tell—but getting heard takes more than a great product. Strategic public relations (PR) can be the difference between staying under the radar and becoming a recognized...

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The SLAM Method for Phishing Detection

The SLAM Method for Phishing Detection

A nearly ubiquitous reliance on networks in the business world has made companies more prone to cyberattacks than ever. Yet, hostile actions are not always high-tech.  Phishing is one of the most common forms of social engineering attacks. In this article, we discuss...

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