How Glossier’s Marketing Strategy Has Created a Beauty Empire
May 3, 2018
“Glossier is cult, it’s not niche.” Emily Weiss, Founder of Glossier
If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone, but the beauty brand sure left a mark on our city and its residents. In 2017, beauty was a $49 billion industry – so how did Glossier create a marketing strategy to stand out from the rest?
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