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  • 7 Reasons Cybersecurity Companies Don’t Need Public Relations or Marketing
    Tim Johnson
    June 11, 2018
    “Do I need a public relations agency?” This is a search query that many of you have probably typed into Google before – in San Francisco alone, it’s searched more than 10,000 times per month. While public relations and marketing seem taboo to some cybersecurity companies, there are true benefits to adding these strategies to your business plan. Below we’ve listed out reasons that lead people to think they don’t need PR or marketing – let’s see if you’re really getting the reach and coverage you ...
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    Computer Science: How We Stay One Step Ahead of Other Public Relations and Marketing Agencies
    Ethan Kwan
    June 5, 2018
    “UPRAISE is a marketing and public relations agency.” Then why are they talking about computer science? Well, let me introduce myself before I scare you away with a possibly foreign concept. I study Computer Science and Business at Lehigh University and have recently joined UPRAISE as an intern for the summer. While both computer science and business are broad topics, I enjoy data mining and marketing in their respective fields. Now, let’s get back to the topic at hand: computer science, and why...
  • What Challenger Brands Can Learn From The Golden State Warriors
    Ari Brosowsky
    May 30, 2018
    For the casual basketball fan, it may seem like the Golden State Warriors have always been on top. But before Kevin Durant, Draymond Green, Klay Thompson, and Steph Curry you would be hard-pressed to find another team trying to emulate the Warriors or building a team with the sole purpose of beating them. In fact, the franchise has spent a whole lot more time towards the bottom of the league than the top, with both a nine and twelve season playoff droughts in the recent past. Many challenger bra...
  • When Crises Come Knocking - Part 2: How & When to Respond
    Tim Johnson
    May 22, 2018
    First things first – if you haven’t read my previous blog on crisis management, go back and read that first. Now that we’ve outlined steps for how to address issues as they arise and evaluated whether an issue is worth a response or not, I’d like to discuss some of the considerations of how, when, and how much to respond. First, it’s important to discuss context. Crisis or issues management should be a consideration of the marketing team all the time, not just when your inbox l...
  • SF Small Business Week: Celebrating Our Favorite Small Businesses
    Tim Johnson
    May 15, 2018
    This week is San Francisco Small Business Week! With more than 85,000 small businesses and entrepreneurs in the city alone, our team is constantly supporting (and celebrating) small businesses. Whether it be the niche market or family-owned feel, SF’s small businesses keep our community together and are something we will continue to spread the word about. We asked the UPR team to share a bit about some their favorite small businesses – here is what they came up with: Claire B. –...
  • How Glossier’s Marketing Strategy Has Created a Beauty Empire
    Claire Nelson
    May 3, 2018
    “Glossier is cult, it’s not niche.” Emily Weiss, Founder of Glossier If you live in San Francisco and use social media, rode BART or Muni, or walked anywhere downtown in early 2018, you probably saw a Glossier advertisement. The San Francisco pop-up shop is now gone, but the beauty brand sure left a mark on our city and its residents. In 2017, beauty was a $49 billion industry – so how did Glossier create a marketing strategy to stand out from the rest? Morning! A post shared b...
  • Bethenny Frankel John McIndoe IRI Growth Summit
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    The Future of CPG: 2018 IRI Growth Summit Highlights
    Tim Johnson
    April 24, 2018
    UPRAISE recently supported Information Resources Inc.’s (IRI) annual customer conference, the 2018 IRI Growth Summit at the Wynn Las Vegas. IRI is the foremost innovator in big data and predictive analytics that generate the insights necessary to help consumer packaged goods (CPG) brands and retailers achieve new, higher levels of growth. 1 Step Ahead: Highlights from the 15th Annual IRI Growth Summit Tim: It’s been fun for me to watch Summit grow from a few hundred people in 2008 to more than 1...
  • When Crises Come Knocking - Part 1: Planning is Essential
    Tim Johnson
    April 11, 2018
    Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with, as well as my time as a communications manager at a Fortune 500 company. Over these next four blogs, I will offer these observations. Readers with additional crisis experience, please chime in! Southwest Airlines confirms accident; our Hearts are with those affected: https://t.co/COJ6...
  • Putting the “Fun” in “Fun Event"
    Claire Burke
    April 6, 2018
    We’re not a regular public relations agency, we’re a fun public relations agency.  One of the quotes that are often heard in the public relations world is “we work hard and play hard in the Bay Area.” Each quarter we take a break from pitching media, redesigning websites, and drafting social media content to get out of the office for a team “fun event.” Whether we’re visiting the Museum of Ice Cream or seeing the musical Alladin at the Orpheum theater, as long as our team is having f...
  • Last Minute RSA Conference Preparations: It's Possible
    Tim Johnson
    April 2, 2018
    RSA Conference will be upon us in just two weeks. If you’re exhibiting, your booth should be done and shipping soon, you’re finalizing your demos, prepping your team and lots more. If you’re not exhibiting, you’re finalizing your meeting schedule, have your venue selected, and are getting your presentations put to bed. But what if you’re late to the game and everything isn’t put to bed? While there are always myriad details to consider when last minute situations arise, here are a few ideas base...
  • Can You Hear Me Now?
    Tim Johnson
    March 15, 2018
    Marketers in most industries are intently focused on telling their stories, as they should be. How the CEO rose from rags to riches, how their new product will profoundly disrupt the marketplace, how that new breakthrough app will revolutionize how people date, and more. And then they want to share their news with the world – press releases, social media, contributed articles, digital marketing – as much as possible. What is often lacking before an announcement is listening, reminding me of the ...
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    You Got That Speaking Gig, Awesome! Now What!?
    Tim Johnson
    February 5, 2018
    You developed a thoughtful, compelling abstract, pulled together some customers to present with you, submitted your submission on time and bingo! The conference manager emailed you this morning to let you know you’ve been accepted. Awesome! Now the real work begins. Related: How to Get Your Speaking Submission Accepted and Land More Speaking Gigs How to Maximize Speaking Opportunities You’re going to fly across the country to talk to an audience for 40 minutes; you’d better make the most of it. ...