Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!
Communications agencies, like most businesses, grow through organic expansion and acquisition. Each strategy has its benefits. Organic growth demonstrates there is genuine demand for the agency’s services, a loyal client base is in place and robust internal...
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...