YouTube, one of the top video-sharing platforms in the world, can be an important part of your marketing strategy. With over one billion hours of content watched by users daily, it’s no surprise that growing your YouTube channel is an effective way to amplify your business growth.
Yet, a continuously shifting algorithm and the challenge of creating high-quality and engaging video content can make it difficult for many business owners to find success with advertising on the platform. Today, we’re sharing some key strategies you can implement to maximize your views on YouTube and reach your target audience effectively.
Enhance Your Descriptions
One of the best ways to increase your views on YouTube is to optimize your videos with keyword-rich descriptions. Because viewers typically only see the first 100 characters of your video descriptions when they come across your video, it’s essential to start with the most relevant information to entice people to learn more.
Including tags relevant to your business with the most important keywords listed first is also vital for searchability. Using the same SEO tactics that you use to surface your content within search results will be beneficial for increasing video views on your channel.
Engage Your Audience with the Right Titles and Thumbnails
Titles and thumbnails are the very first thing most people notice when they see your video, and getting them right is essential for capturing more viewers. Potential viewers might keep scrolling if your titles and thumbnails aren’t memorable.
While having a unique title is important, it’s equally important to avoid using clickbait. Your title should be relevant to your content in order to gain a loyal audience who trusts your authenticity. Similarly, thumbnail images should be engaging and align with your video to attract viewers via organic search results.
Repurpose Your Engaging Content
When it comes to creating compelling content, it’s not always necessary to reinvent the wheel. Repurposing your content that already exists in other forms—such as podcast episodes or blog posts—is a great way to extend the lifespan of your work and bring in new audiences.
Content that attracts attention in other formats will also likely bring viewers to your videos. By presenting the information in a new way, you increase your odds of catching the interest of customers who prefer video content over other formats.
Elevate Your Video Skills
Incorporating certain elements into your videos will help you create high-quality content that attracts audience attention. Adding an intriguing hook at the beginning of a video is a strategy many top creators use. You can also encourage people to subscribe to your YouTube channel during your videos to grow your viewership.
Staying on top of current YouTube trends and incorporating them into your content is another great way to remain relevant. Including an end screen in the final portion of your video that links to additional content is another fantastic way to drive views.
Optimize Your Video Post-Production
You can take several steps post-production to optimize your video and increase your viewers. For example, adding closed captions is a valuable tool for making your videos more accessible, widening your audience, and boosting SEO.
Choosing the optimal posting time through YouTube’s analytics tool and optimizing your video for mobile viewers will also help you find success. With more than 70% of viewers watching YouTube videos on a mobile device, you don’t want to miss out on reaching this audience.
Contact us today to learn more about how we can help you grow and manage your social media accounts.