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How to Tell a More Engaging Brand Story
The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...
How to Tell a More Engaging Brand Story
The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...
From Inbox to Conversion: How to Cultivate Meaningful Email Connections
As an email marketer, your ultimate goal is to forge strong and meaningful connections with your subscribers. By understanding their needs, preferences, and interests, you can deliver personalized and engaging content that fosters trust and loyalty. This comprehensive...
From Inbox to Conversion: How to Cultivate Meaningful Email Connections
As an email marketer, your ultimate goal is to forge strong and meaningful connections with your subscribers. By understanding their needs, preferences, and interests, you can deliver personalized and engaging content that fosters trust and loyalty. This comprehensive...
5 Public Relations Lessons We Can Learn from Taylor Swift’s Breakup with Joe Alwyn
Taylor Swift is known for many things, including her catchy songs, elaborate music videos and high-profile relationships. It recently came as a shock to anyone who followed her relationship of six years to British actor Joe Alwyn when ET reported the couple had split....
5 Public Relations Lessons We Can Learn from Taylor Swift’s Breakup with Joe Alwyn
Taylor Swift is known for many things, including her catchy songs, elaborate music videos and high-profile relationships. It recently came as a shock to anyone who followed her relationship of six years to British actor Joe Alwyn when ET reported the couple had split....
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5 Public Relations Lessons We Can Learn from Taylor Swift’s Breakup with Joe Alwyn
Taylor Swift is known for many things, including her catchy songs, elaborate music videos and high-profile relationships. It recently came as a shock to anyone who followed her relationship of six years to British actor Joe Alwyn when ET reported the couple had split....
Crisis Management Lessons: Be More Like Waffle House
Waffle House is known for its tasty breakfast menu, dedication to 24/7 service and, surprisingly, for its natural disaster preparation. So much so that former Federal Emergency Management Agency (FEMA) administrator, Craig Fugate, coined the term “Waffle House Index”...
TikTok’s Impact on the Future of Online Shopping
Have you ever thought about TikTok as a search engine? If you answered no, now is the time to start changing the way you view the popular social media platform; it’s more than just clips of kids dancing along to trendy music. Believe it or not, TikTok can be used as a...
The Key to Campaign Success on TikTok
TikTok has completely changed the game, revolutionizing social interactions, entertainment, marketing strategies, and more. With its immense and passionately engaged user base, this innovative platform provides brands with an unparalleled opportunity to connect with...
Long Live the Press Release: The Key to Effective Communication
In the fast-paced world of modern media, information travels at lightning speed, causing PR pros to evolve their strategies to ensure their clients keep up. Once considered the backbone of public relations, press releases have experienced a roller coaster of...
Media Relations Lessons: Be More Like the Kansas City Chiefs
The Kansas City Chiefs have just won their second Super Bowl in the past three years, solidifying themselves as a dominant force within the NFL. Leading the league in both passing yards and TikTok followers is no easy feat and showcases the Chiefs' commitment to...
A Guide to Modern PR
In the rapidly evolving landscape of public relations, professionals must adapt and embrace the changes brought about by the modern age. Recent years, including the COVID-19 pandemic, have revolutionized how communicators operate, necessitating a shift in strategies...
How to Earn Media Coverage When You Don’t Have News
Whether for sales support or brand awareness, it’s a central tenet for any marketing campaign that organizations must be active and differentiating on a continuous basis. Generating an ongoing stream of news is often the most powerful approach to keeping a company’s...
Reports That Get Attention
Reports provide a valuable opportunity to highlight an organization’s thought leadership. When embarking on a reporting strategy, it’s important to define exactly what the report’s role will be for the organization. Keep in mind that it’s okay if the purpose is to...