Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!
Posting consistently on Instagram does not necessarily mean people are becoming more aware of your brand. A company can publish several times a week, follow every trending format and generate a respectable number of likes without creating much lasting recognition. The...
Too many companies launch a Slack channel, LinkedIn group or customer forum and call it a community-led growth strategy. A few employees post regularly. Customers are invited to join. The company shares product updates, promotes its events and waits for engagement to...
Press releases remain one of the most effective tools for announcing news, building credibility and supporting broader public relations efforts. But one question comes up almost every time: How much does a press release cost? The answer depends on what you’re actually...
Securing coverage in top media outlets goes beyond visibility. It shapes how a brand is perceived from the start and serves as a strategic way to build credibility, engage the right audiences and strengthen a brand’s overall narrative. For PR teams, this often means...
A strong press release email can determine whether a journalist opens your pitch or ignores it entirely. Journalists receive hundreds of emails every day. Attracting their attention to your press release requires research, creativity, personalization, brevity and...
Media relations strategy is what separates brands that consistently earn meaningful coverage from those that struggle to break through. In today’s noisy world, where the average person receives approximately 5,000 message points each day, effective media relations is...
Most brands are not struggling to create content. They are struggling to make anyone care. Journalists are flooded with pitches. Consumers scroll past messages in seconds. And audiences have become incredibly good at tuning out anything that feels generic,...
A great event deserves great coverage. A well-crafted press release makes it happen. With journalists sifting through hundreds of pitches every day, being newsworthy is your ticket to media coverage, higher attendance and brand credibility. Highlight what makes your...
PR victories in 2025 marked a pivotal chapter for the public relations industry. Agencies and communications teams alike navigated a complex environment characterized by economic pressure, rapid technological change and growing expectations for brands to communicate...
PR crisis management in 2026 means responding to reputational risk that doesn’t wait for business hours. A manipulated video, a coordinated misinformation thread or a viral customer post can escalate before leadership has even been briefed. Narratives form quickly,...
Cybersecurity crisis management has become essential as the threat of cyber incidents casts a looming shadow over every organization today. How companies manage these threats can mean the difference between resilience and chaos. Preparation and communication emerge as...
Developing a crisis management strategy before trouble strikes is one of the most important responsibilities of organizational leadership. Most organizations at some point will go through a crisis: a senior executive launders money, a hurricane destroys a facility, or...
Press release examples are one of the most effective ways to understand what strong media communication actually looks like. While it’s helpful to learn structure and formatting rules, seeing real-world press releases in action makes it much easier to recognize what...
How to write a press release is a question many businesses ask when they want to share important news and generate media coverage. A press release is a powerful tool for communicating company information. In today’s market, it is critical for businesses to regularly...
Search used to be simple: a question, a page of blue links and a fight to win the click. Brand discovery was essentially a story about rankings, keywords and referral traffic. That’s no longer how people find answers. As AI assistants and generative search become the...