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Over the years, the Ritz-Carlton brand has become renowned as the premier choice for luxury accommodations. Maintaining that reputation requires more than just a great social media campaign, although luxury influencers have certainly played a role. It’s one of the...
Amplifying media relations in today’s digital-first environment requires a thoughtful balance between leveraging technology and prioritizing personal connections. While the media landscape has evolved dramatically, one thing remains constant: relationships are still...
PR for startups isn’t just a nice-to-have—it’s a critical growth tool. Startups have big stories to tell—but getting heard takes more than a great product. Strategic public relations (PR) can be the difference between staying under the radar and becoming a recognized...
B2B marketing trends continue to evolve rapidly in 2025, driven by innovation, changing buyer expectations, and the ongoing impact of global events. Reflecting on the changes that defined 2024—and anticipating what’s ahead—it’s clear that businesses must stay agile to...
No one wants more useless emails cluttering their inbox. That’s why we’ve compiled a list of top newsletters to help you cut through the noise. Check out some of the best PR and marketing newsletters below to stay informed—without overwhelming your inbox. The Best PR...
Thanks to the nonstop flow of information, grabbing the attention of journalists and editors is trickier than ever. Gaining their interest requires a carefully crafted message known as a media pitch. A media pitch is a concise, compelling proposal designed to spark...
Given its popularity as the world’s most widely used search engine, harnessing Google’s power in your favor can be monumental in driving your organization’s success. When a potential customer searches for a product on Google, what shows up first? Your product or your...
Looking at past PR successes can be instructive for understanding where companies can grow and build positive consumer sentiment, sometimes in response to difficult circumstances. In the following sections, we provide some instances where PR efforts have resonated...
The Plug and Play Silicon Valley Summit always features tons of exciting innovations in a variety of industries. In the following sections, we approach startup marketing from a PR perspective. We discuss how to accelerate lead generation to help build a bridge between...
FinovateSpring 2024 will feature a lot of exciting new fintech products/solutions. This article reviews some of these industry developments and considers fintech innovation from a marketing and PR perspective. Startups can grow their bottom line by pursuing new PR...
The RSA conference is one of the most important cybersecurity events of the year. It showcases the technology of many leading companies in the industry. The use of AI will be a significant focus at RSA 2024. Featured industries include Advanced MSS/MDR,...
The 2024 NAB Telecomm conference features many innovations catering to content creators, the software and entertainment industries, companies integrating hybrid cloud systems and others. Just for starters, this year, it showcases how to help organizations: Maximize...
The fourth industrial revolution has brought about an increased risk of cyberattacks. In the following sections, we discuss the segregation of duties, one of the key concepts in protecting your organization, as the risk of cyberattacks poses increased organizational...
A nearly ubiquitous reliance on networks in the business world has made companies more prone to cyberattacks than ever. Yet, hostile actions are not always high-tech. Phishing is one of the most common forms of social engineering attacks. In this article, we discuss...
Cyberattacks are on the rise and are likely to increase significantly throughout 2024. Given this reality, it’s more important than ever that companies understand how to mitigate these threats. TTPs are one method of studying how hackers get into networks. In the...