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Creating consistent content is key for driving results in today's digital landscape. However, spending time and resources developing and distributing content without a roadmap is never the answer. To make the most of your efforts, you need a comprehensive content plan...
On average, email drives a return on investment (ROI) of $36 for every dollar spent, higher than any other channel. Email marketing proves to be a pivotal tool to include in your marketing efforts. Whether you want to increase your brand awareness or build customer...
The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...
As an email marketer, your ultimate goal is to forge strong and meaningful connections with your subscribers. By understanding their needs, preferences, and interests, you can deliver personalized and engaging content that fosters trust and loyalty. This comprehensive...
Meta's Threads is the latest contender to step up to the plate in social media, allowing users to create and share engaging content in various formats, including text, images and videos. The new app empowers users to express themselves creatively and connect with...
In today’s hyper-competitive environment, brands and retailers need to connect with customers, whether it’s an emotional, financial, career or other type of connection. The many forms of storytelling can be a powerful tool to create that bond between your organization...
Welcome to a new era where diversity, equity and inclusion (DEI) are no longer just buzzwords, but fundamental pillars shaping the success of organizations in every sector. In fact, a recent McKinsey & Co. study shows that companies in the top quartile for being...
Effective communication has become more crucial than ever for businesses and organizations in today's interconnected world. However, it is no longer sufficient to rely on traditional methods of communication that cater to a single demographic. To truly connect with...
You’ve been invited to pitch investors as part of raising your next funding round. Congratulations! Now you have to get your presentation together and get prepared. As readers of this blog know, UPRAISE is the marketing services provider to startups at Plug and Play,...
In today’s fast-paced and interconnected world, effective crisis management is more essential than ever before. Organizations face the ongoing risk of encountering crises that could disrupt both their operations and reputation. Effective communication is critical for...
Taylor Swift is known for many things, including her catchy songs, elaborate music videos and high-profile relationships. It recently came as a shock to anyone who followed her relationship of six years to British actor Joe Alwyn when ET reported the couple had split....
Waffle House is known for its tasty breakfast menu, dedication to 24/7 service and, surprisingly, for its natural disaster preparation. So much so that former Federal Emergency Management Agency (FEMA) administrator, Craig Fugate, coined the term “Waffle House Index”...
Have you ever thought about TikTok as a search engine? If you answered no, now is the time to start changing the way you view the popular social media platform; it’s more than just clips of kids dancing along to trendy music. Believe it or not, TikTok can be used as a...
TikTok has completely changed the game, revolutionizing social interactions, entertainment, marketing strategies, and more. With its immense and passionately engaged user base, this innovative platform provides brands with an unparalleled opportunity to connect with...
In the fast-paced world of modern media, information travels at lightning speed, causing PR pros to evolve their strategies to ensure their clients keep up. Once considered the backbone of public relations, press releases have experienced a roller coaster of...