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Cyberattacks are on the rise and are likely to increase significantly throughout 2024. Given this reality, it’s more important than ever that companies understand how to mitigate these threats. TTPs are one method of studying how hackers get into networks. In the...
When it comes to professional networking, staying ahead of the curve is essential for maximizing your reach and influence. LinkedIn, the go-to platform for professionals seeking meaningful connections and career opportunities, has introduced a handful of game-changing...
As the countdown to 2024 begins, the PR environment beckons with a constantly shifting assortment of possibilities and challenges. After taking note of the knowledge gained over the previous year, public relations professionals everywhere are ready to start the new...
CES is the world’s biggest, most influential tech conference, taking place in Las Vegas from January 9-12. This year’s theme is All Together. All On and we’re expecting a massive audience with companies going all in about the hottest tech topics, including artificial...
Professional networking is pivotal in career advancement, and maintaining an updated LinkedIn profile is more than just a formality — it’s a strategic necessity. Your LinkedIn profile is an online representation of your professional journey, skills and...
Securing positive media coverage for our clients remains one of our most important services. An ongoing stream of positive coverage is essential to building brand equity and can be an important business development solution by generating top-of-funnel interest and...
The work of media members and PR professionals has been intertwined since the beginning of both professions and as the media landscape evolves, it directly affects how we, as PR pros, conduct our own work. We must remain in tune with media members as we manage our...
In the fast-paced world of marketing and public relations, staying ahead of the curve is paramount. One strategy that has proven itself time and again is data-driven content marketing. Recently, I attended a webinar titled “Convince by the Numbers: Data-Driven Content...
Creating consistent content is key for driving results in today's digital landscape. However, spending time and resources developing and distributing content without a roadmap is never the answer. To make the most of your efforts, you need a comprehensive content plan...
On average, email drives a return on investment (ROI) of $36 for every dollar spent, higher than any other channel. Email marketing proves to be a pivotal tool to include in your marketing efforts. Whether you want to increase your brand awareness or build customer...
The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...
As an email marketer, your ultimate goal is to forge strong and meaningful connections with your subscribers. By understanding their needs, preferences and interests, you can deliver personalized and engaging content that fosters trust and loyalty. This comprehensive...
Meta's Threads is the latest contender to step up to the plate in social media, allowing users to create and share engaging content in various formats, including text, images and videos. The new app empowers users to express themselves creatively and connect with...
In today’s hyper-competitive environment, brands and retailers need to connect with customers, whether it’s an emotional, financial, career or other type of connection. The many forms of storytelling can be a powerful tool to create that bond between your organization...
Welcome to a new era where diversity, equity and inclusion (DEI) are no longer just buzzwords, but fundamental pillars shaping the success of organizations in every sector. In fact, a recent McKinsey & Co. study shows that companies in the top quartile for being...