A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help...
Publicity and media coverage can skyrocket earned media results when prospects search for your business online. It’s also a well-known industry fact that media logos on your site can increase conversion rates and build trust with your target audience. While pitching and securing media coverage is...
So you started a podcast. Great! Now what? Having an interesting topic and a few good episodes are not enough to gain listeners and subscribers. With a large population working from home and having less interactions, podcasts are becoming more and more popular. What differentiates...
Information sharing takes many different forms, one of which is memes. Whether you’re receiving them in your Instagram feed or they’re gracing your group chat, it’s hard to escape the widely popularized, image/copy combos. Keeping with the theme of reflecting pop culture and societal concerns...
Why Your Business Needs a Content Creation Strategy Storytelling is an art. It’s powerful, captivating and has enough hooks, theatrics and twists to keep people enthralled until the end. It sets apart vibrant brands from simple businesses and loyal consumers from one-time shoppers. Storytelling conveys purpose...
The actual Super Bowl game was a dud. But for those casual fans sitting at the edge of their seat clamoring for this year’s crop of over the top ads; they weren’t disappointed. While many will wonder how companies can justify spending more than $5 million dollars for...
Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you...
Email marketing is still as effective for lead generation as it was when the first mass marketing email was sent in the late 1970's. While the idea is still the same, email marketing best practices have changed drastically over the years. Read as I walk...
We’ve all been there. We’ve created a piece of content that could definitely be reused further down the road. But is it worth it? According to Sumo, creating “great” content takes at least 20 to 45 hours. Imagine spending all that time on a piece of...