How Inclusivity Makes Your Business More Profitable 1

How Inclusivity Makes Your Business More Profitable

Wow, has time been flying! It’s been a month since International Women’s Day, and there have been a few ups and downs in terms of this year’s IWD theme, #BalanceForBetter. In March, Virgin Atlantic Airlines struck down their mandatory makeup policy for air hostesses. Their...

Super Bowl Ads: Marketers are the Real MVP Once Again

The actual Super Bowl game was a dud. But for those casual fans sitting at the edge of their seat clamoring for this year’s crop of over the top ads; they weren’t disappointed. While many will wonder how companies can justify spending more than $5 million dollars for...

Creative Ways to Grow Your Email Marketing List

Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you...

Curating Content: Reuse, Recycle & Repurpose

We’ve all been there. We’ve created a piece of content that could definitely be reused further down the road. But is it worth it? According to Sumo, creating “great” content takes at least 20 to 45 hours. Imagine spending all that time on a piece of...