Wow, has time been flying! It’s been a month since International Women’s Day, and there have been a few ups and downs in terms of this year’s IWD theme, #BalanceForBetter. In March, Virgin Atlantic Airlines struck down their mandatory makeup policy for air hostesses. Their...
The actual Super Bowl game was a dud. But for those casual fans sitting at the edge of their seat clamoring for this year’s crop of over the top ads; they weren’t disappointed. While many will wonder how companies can justify spending more than $5 million dollars for...
Marketers are constantly looking for ways to add new contacts to their email lists. While paying for lists or adding old records was once a viable practice, things are changing and it’s only getting more difficult to bring in fresh contacts. So how DO you...
Email marketing is still as effective for lead generation as it was when the first mass marketing email was sent in the late 1970's. While the idea is still the same, email marketing best practices have changed drastically over the years. Read as I walk...
We’ve all been there. We’ve created a piece of content that could definitely be reused further down the road. But is it worth it? According to Sumo, creating “great” content takes at least 20 to 45 hours. Imagine spending all that time on a piece of...