When Crises Come Knocking – Part 3

In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a crisis and minimizing its impact. ...

When Crises Come Knocking – Part 2: How & When to Respond

We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,...

When Crises Come Knocking – Part 1: Planning is Essential

Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer...

PR Nightmares – Who Handled it Better?

United Airlines vs. American Airlines   By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United Airlines. After...