Principles of Crisis Communications

We’re almost at the end of 2020 and a lot of us are wondering if it could get any worse. This year, many brands learned tough lessons when it came to crisis communications. To ensure you’re not one of them, prepare your crisis management strategy

How to Develop a Crisis Response Plan That Isn’t Reactive

Crises are innately unpredictable, so when they happen, many organizations are not prepared to respond. As a result, companies rush to publish a statement instead of taking the time to develop a proactive approach. It’s not practical to have a plan in place for every

Managing Fallout from the College Admissions Bribery Scandal

When news of a criminal conspiracy makes headlines across the nation, people pay attention and wait hungrily for the next juicy details. Every company, government, and individual involved must spring into action to fix what may have gone wrong. Sounds familiar? The college admissions bribery

When Crises Come Knocking – Part 3: Moving Forward

In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a crisis and minimizing its impact.

When Crises Come Knocking – Part 2: How & When to Respond

We've talked about how to address issues and evaluated whether an issue is worth a response or not. Now I’d like to discuss some of the considerations of how, when, and how much to respond. Related Post: When Crises Come Knocking - Part 1: Planning is Essential First,

When Crises Come Knocking – Part 1: Planning is Essential

Many experts have written books on crisis management for marketers. I can’t begin to cover the topic in depth but can provide a few examples and tips from clients UPRAISE and my previous agencies have worked with. Over these next four blogs, I will offer

PR Nightmares – Who Handled it Better?

United Airlines vs. American Airlines   By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United Airlines. After