Three Fool-Proof Tips for Engaging with DEI Holidays and Events

As marketers and communicators, our day-to-day efforts can be boiled down to one consistent goal: Keep our clients involved in the conversation. Whether it be releasing a statement about a local event in your client’s area or supporting organizations that align with your client’s brand,

How To Quickly Grow Your Email List

Email marketing is a valuable tool that can connect you with existing and potential customers, and can help build strong brand awareness and engagement. It can unlock better communication and lead generation, but it requires building, maintaining and growing a strong email marketing list. Getting back

Your Guide to Email Personalization

If your brand isn’t already using email personalization, you may be missing out on securing vital business. In fact, according to Rich Relevance revenue is 5.7 times higher in emails that employ personalization versus those that don’t. One-size-fits-all email campaigns need to be a thing

Getting Started with Effective Digital Marketing

Digital marketing conjures up images of enormously complex, expensive campaigns that leave many wondering how can they pull it off, do they have enough resources, is there the expertise within their organizations, and similar questions. These are all valid questions, but starting an effective digital marketing

Using Visuals to Tell Your Brand’s Story

To tell a good story, it usually involves the five senses. But when it comes to digital marketing, it’s hard to relay touch, taste, and smell so sight and sound have to dominate. When done well, it captures people’s attention and tricks the other senses

Webinar

10 Common Webinar Mistakes to Avoid in 2020

Webinars have become an effective tool to showcase your product to an audience while also keeping them informed on a topic they’ve always wanted to learn more about. Especially now in 2020 when working from home is the new norm, webinars have become an increasingly

5 Ways to Keep Your Marketing Database Clean

An inaccurate marketing database can plague an organization for many reasons, but the most pressing one is the issue of lead quality. In fact, U.S. companies say that, on average, 30% of their data is inaccurate. When your marketing team sends unqualified leads to sales,

podcast-marketing

8 Best Practices for Podcast Marketing

So you started a podcast. Great! Now what? Having an interesting topic and a few good episodes are not enough to gain listeners and subscribers. With a large population working from home and having less interactions, podcasts are becoming more and more popular. What differentiates

People Don’t Hate Ads—They Hate Bad Ads

As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When establishing a digital marketing strategy,