4 Simple Reasons Why Influencers and Brands Make Successful Pairs

Becoming an “Instagram famous” public figure is glamorous and coveted, and no one has quite figured out the algorithm that launches these individuals to astronomical success. Social media influencers tend to be bloggers or business owners who evolve into lifestyle icons in their respective communities....

5 Marketing Lessons from Netflix’s Ultimate Beastmaster

I’m heading into 2019 with a lot of exciting changes: I started a marketing internship at UPRAISE in the beautiful city of San Francisco, I’ll be moving into a new apartment in August, and I started watching the fitness obstacle course show “Ultimate Beastmaster” on...

How to Execute a Successful Online Advertising Campaign

Online advertising is an easy way for businesses, both small and large, to raise awareness of their brand and increase traffic to their website. Both social media and search engines have become platforms where you need to pay to play - organic content doesn't have...

When Marketers’ Eyes Are Bigger than Their Stomachs

Many of the companies we work with, startups and even mid-sized companies, have aspirations for their marketing programs that are bigger than their marketing budgets. We have developed several strategies to help these companies create an outsized market presence on a budget that works for them. By market presence, we...

5 Marketing Podcasts to Stay Ahead of the Game

Podcasts are a favorite form of both entertainment and education these days. While True Crime podcasts may be a (not so) guilty pleasure, marketing podcasts can help keep our skills as sharp as ever. Have you ever listened to a podcast and felt like you...

3 Simple Ways to Boost Your SEO Strategy

  SEO is a complicated topic that few marketers completely understand. Included in the average SEO strategy are activities such as backlinks, listings, PPC, link building, keywords – and that’s just the start of it. For organizations that don’t have the resources to hire an SEO...

Don’t Let Visual Media Make or Break your Brand Image

The idiom, “A picture is worth a thousand words” has become especially relevant today. Over the past several years, individuals and brands alike have discovered the power of visual media when it comes to increasing engagement and drawing more viewers to their content. According to...

3 Metrics to Evaluate Marketing Efforts

As we quickly approach the end of the year, most marketing and PR specialists are in review mode, taking the time to analyze what worked and what didn’t work for their brands over the course of 2016. As every good marketer knows, the evaluation aspect of...