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How To Build Your Analyst Program and Why It’s Important

I hear from clients and new business prospects all the time statements like, “We can’t afford an industry analyst program,” or “I talked to one analyst firm and they wanted $50,000 to cover us” or “Our competitor pays them a bunch of money, so they

7 Steps to Creating Better Emails

The most common form of communication within a business setting is an email. It’s something we do every single day whether it’s to send a simple note or make a more complicated request, we are always emailing. No matter how big or small the message,

Selling Through Uncertainty

The way people buy, sell, and work has drastically changed over the past eight months. The days of face-to-face interactions and handshakes have been put on pause, indefinitely, and many are wondering how to adjust. Is it still possible to build a pipeline and close

5 Communication Secrets Of Effective Remote Teams

When shelter-in-place orders went into effect across the U.S., many companies were not prepared to make the move to remote work. Many of us at home face distractions we wouldn’t normally deal with in an office setting such as pets, kids, roommates/partners, etc. Things are

How To Remain Productive While Working From Home

The pandemic has significantly changed our mode of work by forcing some people to work remotely. With uncertainty surrounding when it’s safe to return to the office, finding a way to successfully work at home is important and necessary. If you’re having difficulty adjusting to

Interview Tips and Tricks: How to Make a Great First Impression

As Will Rodgers said, “You never get a second chance to make a first impression.” Nothing could be more true during a job interview. While there are multiple factors that go into whether someone is hired or not, research shows it takes just three seconds

5 Tips for an A+ Resume

The COVID-19 pandemic has reshaped how everyone communicates about everything. But, a new crop of young adults will graduate soon and be looking for their first marketing/public relations positions. Here are five resume tips that can help you land that first position. Some of these

10 Tips for Perfecting Your Public Speaking Skills

A skilled public speaker can persuade, inspire and captivate an audience. Although inspiring the masses may seem like a long shot, even the greatest speakers in history implemented tips to improve their public speaking skills. Mastering the art takes time and practice, but these ten

How to Prepare Your Marketing Program for a Recession

Is a recession imminent or not? The Fed has cut interest rates, and here and there, our clients report softening among their prospects and channel partners, both in terms of closing deals and lengthening of the pipeline. On the other hand, the Dow reached an