5 Media Spokesperson Personas of the Golden State Warriors

The Golden State Warriors will advance to the NBA Finals for the fifth consecutive postseason, making them the first team since the 1960s Boston Celtics to do so. Although Golden State swept my very own Portland Trail Blazers out of the Western Conference finals last night,...

4 Simple Reasons Why Influencers and Brands Make Successful Pairs

Becoming an “Instagram famous” public figure is glamorous and coveted, and no one has quite figured out the algorithm that launches these individuals to astronomical success. Social media influencers tend to be bloggers or business owners who evolve into lifestyle icons in their respective communities....

The Evolution of Media Pitching

Media pitching has evolved drastically over the years. Over the break, I rented The Post. I've always been interested in moves about journalism, the Pentagon Papers/Watergate era in our history and any movie that features quality actors such as Tom Hanks and Meryl Streep. Several scenes begin...

5 Media Strategies to Reach Journalists

It’s a hard truth, but media – print, online, broadcast, bloggers - receive hundreds of emails a day; and they have to sift through these look for the diamond in the rough. Whether agency or internal, it’s the job of the marketing team to create that...

Don’t Drop the PR Ball Before the Ball Drops

The holiday season is upon us; food, family, time off, the works. But when it comes to marketing and PR initiatives, B2B companies have a tendency come to a complete halt until the New Year. This blog will explore four tips when it comes to...

Is Media Objectivity a Reality, Fallacy or Both?

As I was doing errands one Sunday in February, I heard an NPR piece on the radio that covered the firing of Lewis Wallace, an editor at Marketplace, who posted on his personal blog, “Objectivity is dead and I’m OK with it.” Taken both by...

How to Pitch Tech Reporters

With reporters receiving up to 40 pitches a day, it is crucial to craft a pitch that stands out from the rest. Here are three tips for ensuring your pitch doesn’t get lost with the rest of them....