Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!
Looking at past PR successes can be instructive for understanding where companies can grow and build positive consumer sentiment, sometimes in response to difficult circumstances. In the following sections, we provide some instances where PR efforts have resonated...
The Plug and Play Silicon Valley Summit always features tons of exciting innovations in a variety of industries. In the following sections, we approach startup marketing from a PR perspective. We discuss how to accelerate lead generation to help build a bridge between...
FinovateSpring 2024 will feature a lot of exciting new fintech products/solutions. This article reviews some of these industry developments and considers fintech innovation from a marketing and PR perspective. Startups can grow their bottom line by pursuing new PR...
As the countdown to 2024 begins, the PR environment beckons with a constantly shifting assortment of possibilities and challenges. After taking note of the knowledge gained over the previous year, public relations professionals everywhere are ready to start the new...
Securing positive media coverage for our clients remains one of our most important services. An ongoing stream of positive coverage is essential to building brand equity and can be an important business development solution by generating top-of-funnel interest and...
The work of media members and PR professionals has been intertwined since the beginning of both professions and as the media landscape evolves, it directly affects how we, as PR pros, conduct our own work. We must remain in tune with media members as we manage our...
The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...
In today’s hyper-competitive environment, brands and retailers need to connect with customers, whether it’s an emotional, financial, career or other type of connection. The many forms of storytelling can be a powerful tool to create that bond between your organization...
Welcome to a new era where diversity, equity and inclusion (DEI) are no longer just buzzwords, but fundamental pillars shaping the success of organizations in every sector. In fact, a recent McKinsey & Co. study shows that companies in the top quartile for being...
Taylor Swift is known for many things, including her catchy songs, elaborate music videos and high-profile relationships. It recently came as a shock to anyone who followed her relationship of six years to British actor Joe Alwyn when ET reported the couple had split....
In the fast-paced world of modern media, information travels at lightning speed, causing PR pros to evolve their strategies to ensure their clients keep up. Once considered the backbone of public relations, press releases have experienced a roller coaster of...
The Kansas City Chiefs have just won their second Super Bowl in the past three years, solidifying themselves as a dominant force within the NFL. Leading the league in both passing yards and TikTok followers is no easy feat and showcases the Chiefs' commitment to...
In the rapidly evolving landscape of public relations, professionals must adapt and embrace the changes brought about by the modern age. Recent years, including the COVID-19 pandemic, have revolutionized how communicators operate, necessitating a shift in strategies...
As we prepare to move into 2023, the world continues to experience rapid changes and advancements in various industries. From technology to healthcare, transportation to education, we are witnessing a transformation in how we live and work. In this context, it's...
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...