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How to Tell a More Engaging Brand Story

How to Tell a More Engaging Brand Story

The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...

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A Guide to Modern PR

In the rapidly evolving landscape of public relations, professionals must adapt and embrace the changes brought about by the modern age. Recent years, including the COVID-19 pandemic, have revolutionized how communicators operate, necessitating a shift in strategies...

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PR in 2023: Trends You Need to Know

As we prepare to move into 2023, the world continues to experience rapid changes and advancements in various industries. From technology to healthcare, transportation to education, we are witnessing a transformation in how we live and work. In this context, it's...

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Common Misconceptions About Public Relations

Common Misconceptions About Public Relations

As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...

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PR & Marketing: What’s the Difference?

PR & Marketing: What’s the Difference?

Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist.  Marketing: The action or business of promoting and selling products or services, including market research and advertising....

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Are Press Releases Dead?

For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...

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