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Media relations strategy is what separates brands that consistently earn meaningful coverage from those that struggle to break through. In today’s noisy world, where the average person receives approximately 5,000 message points each day, effective media relations is...
A great event deserves great coverage. A well-crafted press release makes it happen. With journalists sifting through hundreds of pitches every day, being newsworthy is your ticket to media coverage, higher attendance and brand credibility. Highlight what makes your...
PR victories in 2025 marked a pivotal chapter for the public relations industry. Agencies and communications teams alike navigated a complex environment characterized by economic pressure, rapid technological change and growing expectations for brands to communicate...
Press release examples are one of the most effective ways to understand what strong media communication actually looks like. While it’s helpful to learn structure and formatting rules, seeing real-world press releases in action makes it much easier to recognize what...
How to write a press release is a question many businesses ask when they want to share important news and generate media coverage. A press release is a powerful tool for communicating company information. In today’s market, it is critical for businesses to regularly...
Search used to be simple: a question, a page of blue links and a fight to win the click. Brand discovery was essentially a story about rankings, keywords and referral traffic. That’s no longer how people find answers. As AI assistants and generative search become the...
Answer Engine Optimization (AEO) search success is becoming essential for brands seeking visibility in AI-powered search results. Unlike traditional search engine optimization (SEO), which focuses on rankings and clicks, AEO optimizes content to appear directly in...
What is AEO? That was the question we asked when the acronym first started circulating in marketing circles. As publicists, we’re often skeptical of new marketing acronyms. When AEO gained traction, it seemed like just another trend brands were urged to follow. Before...
In 2026, public relations is under more pressure than ever to prove its value. Media landscapes are more constrained, with fewer journalists and higher editorial bars. Attention is fragmented, and AI has moved from experimentation to infrastructure. At the same time,...
Communications agencies, like most businesses, grow through organic expansion and acquisition. Each strategy has its benefits. Organic growth demonstrates there is genuine demand for the agency’s services, a loyal client base is in place and robust internal...
What is public relations, and why is it so misunderstood? pub·lic re·la·tions /ˌpəblik rəˈlāSH(ə)nz/ noun The professional maintenance of a favorable public image by a company or other organization or a famous person. – Oxford Languages A strategic communication...
“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...
Over the years, the Ritz-Carlton brand has become renowned as the premier choice for luxury accommodations. Maintaining that reputation requires more than just a great social media campaign, although luxury influencers have certainly played a role. It’s one of the...
Amplifying media relations in today’s digital-first environment requires a thoughtful balance between leveraging technology and prioritizing personal connections. While the media landscape has evolved dramatically, one thing remains constant: relationships are still...
PR for startups isn’t just a nice-to-have—it’s a critical growth tool. Startups have big stories to tell—but getting heard takes more than a great product. Strategic public relations (PR) can be the difference between staying under the radar and becoming a recognized...