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Common Misconceptions About Public Relations

Common Misconceptions About Public Relations

As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...

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PR & Marketing: What’s the Difference?

PR & Marketing: What’s the Difference?

Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist.  Marketing: The action or business of promoting and selling products or services, including market research and advertising....

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Are Press Releases Dead?

For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...

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How to Understand and Implement Media Trends

One of the biggest roles of a publicist or PR agency is identifying and acting on media trends. Nothing could be more true in 2020—in the face of a pandemic, brands that have kept up with trends have thrived, while others have floundered. What has been the difference...

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Lessons from Three of 2020’s Biggest PR Fails

If I could sum up 2020 in one phrase it would be, “a huge fail!” Cancelled conferences, delayed announcements and layoffs are just a few of the many complications we’ve all had to face. It seemed as though there was a new situation to address each month, and some...

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Preparing to Pitch Media in a Post-Pandemic World

2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media.  At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive...

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