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The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...
In today’s hyper-competitive environment, brands and retailers need to connect with customers, whether it’s an emotional, financial, career or other type of connection. The many forms of storytelling can be a powerful tool to create that bond between your organization...
Welcome to a new era where diversity, equity and inclusion (DEI) are no longer just buzzwords, but fundamental pillars shaping the success of organizations in every sector. In fact, a recent McKinsey & Co. study shows that companies in the top quartile for being...
Taylor Swift is known for many things, including her catchy songs, elaborate music videos and high-profile relationships. It recently came as a shock to anyone who followed her relationship of six years to British actor Joe Alwyn when ET reported the couple had split....
In the fast-paced world of modern media, information travels at lightning speed, causing PR pros to evolve their strategies to ensure their clients keep up. Once considered the backbone of public relations, press releases have experienced a roller coaster of...
The Kansas City Chiefs have just won their second Super Bowl in the past three years, solidifying themselves as a dominant force within the NFL. Leading the league in both passing yards and TikTok followers is no easy feat and showcases the Chiefs' commitment to...
In the rapidly evolving landscape of public relations, professionals must adapt and embrace the changes brought about by the modern age. Recent years, including the COVID-19 pandemic, have revolutionized how communicators operate, necessitating a shift in strategies...
As we prepare to move into 2023, the world continues to experience rapid changes and advancements in various industries. From technology to healthcare, transportation to education, we are witnessing a transformation in how we live and work. In this context, it's...
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist. Marketing: The action or business of promoting and selling products or services, including market research and advertising....
Crunchbase News recently reported that global venture capital funding totaled more than $288 billion in the first half of 2021, up by approximately $110 billion versus the second half of 2020. When a marketing team plans a funding announcement, it’s important to...
For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...
Whether it’s an article or review, earned media coverage can go a lot further than you think. It’s important to repurpose this coverage in multiple ways to get the most out of your hard work! Here are some ways to start: Social Media The most common way to bring...
Many companies come to us with one request, “Get us in TechCrunch!” I sometimes wonder if they’ve all hired the same consultant who has told them to ask for this. But this request raises the question more generally of how companies should gain coverage in Tier 1...
One of the biggest roles of a publicist or PR agency is identifying and acting on media trends. Nothing could be more true in 2020—in the face of a pandemic, brands that have kept up with trends have thrived, while others have floundered. What has been the difference...