Katie Jewett

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What is a Press Release?

What is a Press Release?

“We want to do a press release and get it out right away!” Given the numerous conversations we’ve had with clients that've begun this way, we thought it was essential to blog about what exactly a press release is, when it’s appropriate to draft one, what it should...

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Successful PR for Startups: Guide for 2025

Successful PR for Startups: Guide for 2025

PR for startups isn’t just a nice-to-have—it’s a critical growth tool. Startups have big stories to tell—but getting heard takes more than a great product. Strategic public relations (PR) can be the difference between staying under the radar and becoming a recognized...

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FinovateSpring 2024: PR Solutions

FinovateSpring 2024: PR Solutions

FinovateSpring 2024 will feature a lot of exciting new fintech products/solutions.   This article reviews some of these industry developments and considers fintech innovation from a marketing and PR perspective.  Startups can grow their bottom line by pursuing new PR...

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How to Tell a More Engaging Brand Story

How to Tell a More Engaging Brand Story

The art of storytelling has evolved into an instrumental tool for brands looking to win over their target audience, especially in today’s fiercely competitive marketing environment. Brands that are only advertising their product features and benefits are no longer...

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