Katie Jewett

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Creating a New Market Deceptively Difficult

Creating a New Market Deceptively Difficult

Network breaches continue to be the bane of companies in all industries. According to Statista, there were 3,205 data breaches in 2023, affecting 353 million people, this compares to 1,108 breaches in 2020.Attivo Networks turns the table on hackers by deceiving them...

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Helping Humane Society Silicon Valley Lap Up $55 Million

Helping Humane Society Silicon Valley Lap Up $55 Million

Humane Society Silicon Valley (HSSV) is leading the charge to save lives, keep families together and create a better future for pets and their people in the Bay Area and nationwide. HSSV has placed more than a half million animals into permanent, loving homes since it...

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Focusing on the Eyecare Professional Community

Focusing on the Eyecare Professional Community

Telemedicine continues to grow at a rapid pace; Fortune Business Insights projects it to grow to $286.2 billion by 2030, a compound annual growth rate (CAGR) of 17.3%. In eyecare, the COVID-19 pandemic accelerated consumer knowledge and adoption of telemedicine....

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Fast PR Work Leads to Closed Deals

Fast PR Work Leads to Closed Deals

Biometrics is an especially hot technology that comes in many forms and with many claims. However, most biometric solutions also come with issues. Some include high false positive rates, others require additional hardware to function. Redrock Biometrics has developed...

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Brain.ai Reimagines How We Use Our Devices

Brain.ai Reimagines How We Use Our Devices

Our electronic devices have trained us how to use them. For computers, it’s a keyboard and either a mouse or a touchpad. For our phones and tablets, it’s apps, a touchscreen, miniature keyboard and maybe a virtual assistant, such as Siri. None of these resemble how...

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Building a New Company Based on Two Iconic Brands

Building a New Company Based on Two Iconic Brands

Information Resources Inc. (IRI) and The NPD Group (NPD) were industry leaders in their respective fields; IRI providing data, analytics and advisory services to the consumer packaged goods (CPG) industry and NPD offering similar services to automotive, consumer...

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ShockFlo Shocks the EV Charging Market with Features

ShockFlo Shocks the EV Charging Market with Features

The electric vehicle (EV) market is swimming in charging cables. Each new EV or plug-in hybrid car comes with a cable, and there are at least a dozen manufacturers of aftermarket cables. The market is divided into two segments: at-home EV chargers and portable...

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Building Credibility for a New Technology

Building Credibility for a New Technology

Sometimes, a new technology is so innovative that prospective customers don’t believe it works. Enabling one entity to analyze data from another in highly regulated industries such as healthcare and financial services rapidly while remaining in compliance with current...

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A Focus on Opening a Closed Market

A Focus on Opening a Closed Market

Purchasing contact lenses used to be a closed market. Lens manufacturers would sell them only to eyecare professionals with little or no price competition. Eye doctors would then mark up the price and sell them to consumers. Everybody won, except the consumer....

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Vacuuming Up Media Coverage at CES

Vacuuming Up Media Coverage at CES

The robotic vacuum market is a very crowded space and dominated by iRobot’s Roomba. In 2022, the total U.S. consumer floor cleaning market grew 8 percent, while the robotic vacuum market expanded at a 56 percent rate. The robotic vacuum market is just 10 percent of...

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Biting Off the Whole Enchilada

Biting Off the Whole Enchilada

LILEE Systems was in a hurry. With a new marketing team on board, a pivot in their business model and an aggressive calendar of activities, they needed to restart a new public relations and marketing program – pronto. We carefully planned and executed the Bank’s brand...

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