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The Do’s and Don’ts of Influencer Marketing

Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of...

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How to Foster a Community on Social Media

The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are a few...

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Is Clubhouse Your Content Strategy’s Future?

Is Clubhouse Your Content Strategy’s Future?

With the onslaught of new social media platforms and features cropping up what seems like every month these days (looking at you, Fleets), you might find yourself tempted to expand your marketing program to gain access to untapped audiences. Clubhouse is one of those...

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An Introduction to the Clubhouse App

Stay-at-home mandates throughout 2020 caused everyone to rethink how they connect with other humans while social distancing. In a time when people were isolated from one another, virtual happy hours, working and group events became the norm.  Launched in March...

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When Are Paid Media Opportunities Worth the Cost?

Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is used towards paid media?...

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5 Ways to Measure Social Media Marketing

Of all the PR activities being used today, social media has the most measurement capabilities. Unlike most other PR tactics, like earned media placements, social media can be much more easily tied to your return on investment if you are using the right tools to...

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The Future of Social Video

The future of social video is now and it’s growth doesn't seem to be stopping anytime soon. From social media stories and live videos to streaming movies or documentaries, brands and marketers have seen a huge success with adding video to their strategies and...

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COVID-19 Sparks a New Look at LinkedIn

Among the many impacts of COVID-19 is its effect on how companies reach out to prospects and close deals. Cold emails have a very low success rate, especially for complex products, people are bombarded with webinar invitations, advertising has limited possibilities,...

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