Improving Customer Experience in the Social Commerce Age

We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and services, and it’s

Leveraging Social Media Data to Predict Consumer Trends

Social media generates data every single second of every day. It’s overwhelming to even think about using this data to predict a trend in a landscape where it feels like as soon as you have a handle on one trend, we’re onto the next!  With an

What’s the Difference Between Influencers and Brand Ambassadors?

Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s essential to have as many advocates of

The Do’s and Don’ts of Influencer Marketing

Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of ways

How to Foster a Community on Social Media

The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are

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Is Clubhouse Your Content Strategy’s Future?

With the onslaught of new social media platforms and features cropping up what seems like every month these days (looking at you, Fleets), you might find yourself tempted to expand your marketing program to gain access to untapped audiences.  Clubhouse is one of those platforms. It’s

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An Introduction to the Clubhouse App

Stay-at-home mandates throughout 2020 caused everyone to rethink how they connect with other humans while social distancing. In a time when people were isolated from one another, virtual happy hours, working and group events became the norm.  Launched in March 2020, Clubhouse, a new audio-only app,

When Are Paid Media Opportunities Worth the Cost?

Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is