chevron left white button

​Award-winning Marketing and Public Relations
That Generate Leads and Build Awareness

Join

Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!

TikTok’s Impact on the Future of Online Shopping

Have you ever thought about TikTok as a search engine? If you answered no, now is the time to start changing the way you view the popular social media platform; it’s more than just clips of kids dancing along to trendy music. Believe it or not, TikTok can be used as a...

read more

The Key to Campaign Success on TikTok

TikTok has completely changed the game, revolutionizing social interactions, entertainment, marketing strategies, and more. With its immense and passionately engaged user base, this innovative platform provides brands with an unparalleled opportunity to connect with...

read more
How to Stand Out on Social Media in 2023

How to Stand Out on Social Media in 2023

It’s absolutely essential to include social media in your comprehensive communications and marketing plans. Your online presence, both via social media and the company website, is a direct connection to current and potential customers, important company stakeholders...

read more
How to Get More Views on YouTube

How to Get More Views on YouTube

YouTube, one of the top video-sharing platforms in the world, can be an important part of your marketing strategy. With over one billion hours of content watched by users daily, it’s no surprise that growing your YouTube channel is an effective way to amplify your...

read more
Leverage Social Listening to Stay Competitive

Leverage Social Listening to Stay Competitive

In 2020, businesses experienced one of the worst possible scenarios as the COVID-19 pandemic ripped its way across the globe, shutting down in-person operations for almost everyone. As brands scrambled to adapt, it was critical to understand just how successful they...

read more

The Do’s and Don’ts of Influencer Marketing

Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of...

read more

How to Foster a Community on Social Media

The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are a few...

read more
Is Clubhouse Your Content Strategy’s Future?

Is Clubhouse Your Content Strategy’s Future?

With the onslaught of new social media platforms and features cropping up what seems like every month these days (looking at you, Fleets), you might find yourself tempted to expand your marketing program to gain access to untapped audiences. Clubhouse is one of those...

read more