When it comes to professional networking, staying ahead of the curve is essential for maximizing your reach and influence. LinkedIn, the go-to platform for professionals seeking meaningful connections and career opportunities, has introduced a handful of game-changing...
Social Media
LinkedIn Do’s and Don’ts
Professional networking is pivotal in career advancement, and maintaining an updated LinkedIn profile is more than just a formality — it’s a strategic necessity. Your LinkedIn profile is an online representation of your professional journey, skills and...
An Introduction to Threads: The Newest Way to Be Social
Meta's Threads is the latest contender to step up to the plate in social media, allowing users to create and share engaging content in various formats, including text, images and videos. The new app empowers users to express themselves creatively and connect with...
TikTok’s Impact on the Future of Online Shopping
Have you ever thought about TikTok as a search engine? If you answered no, now is the time to start changing the way you view the popular social media platform; it’s more than just clips of kids dancing along to trendy music. Believe it or not, TikTok can be used as a...
The Key to Campaign Success on TikTok
TikTok has completely changed the game, revolutionizing social interactions, entertainment, marketing strategies, and more. With its immense and passionately engaged user base, this innovative platform provides brands with an unparalleled opportunity to connect with...
How to Stand Out on Social Media in 2023
It’s absolutely essential to include social media in your comprehensive communications and marketing plans. Your online presence, both via social media and the company website, is a direct connection to current and potential customers, important company stakeholders...
How to Get More Views on YouTube
YouTube, one of the top video-sharing platforms in the world, can be an important part of your marketing strategy. With over one billion hours of content watched by users daily, it’s no surprise that growing your YouTube channel is an effective way to amplify your...
Social Media Lessons: Be More Like Crumbl Cookies
Today, there isn't a consumer-facing brand that wouldn't consider social media an essential marketing strategy. Some brands are certainly better at capturing an audience's attention than others. One of the leaders in social media...
Leverage Social Listening to Stay Competitive
In 2020, businesses experienced one of the worst possible scenarios as the COVID-19 pandemic ripped its way across the globe, shutting down in-person operations for almost everyone. As brands scrambled to adapt, it was critical to understand just how successful they...
The Bold, the On-brand, and the Just Plain Bizarre: A Roundup of April Fools’ Day Pranks
April Fools’ Day, a long tradition with an origin shrouded in mystery, has come and gone once again in the world of international consumerism. In an era of information overload, brands are constantly looking for new and humorous ways to engage their consumers on...
Improving Customer Experience in the Social Commerce Age
We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and...
Leveraging Social Media Data to Predict Consumer Trends
Social media generates data every single second of every day. It’s overwhelming to even think about using this data to predict a trend in a landscape where it feels like as soon as you have a handle on one trend, we’re onto the next! With an increasing number of...
What’s the Difference Between Influencers and Brand Ambassadors?
Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s...
The Do’s and Don’ts of Influencer Marketing
Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of...
How to Foster a Community on Social Media
The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are a few...