Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!
We’re living in uncertain times, and this is especially true for soon to be college-grads expecting to enter the workforce. With most of the world under some sort of shelter-in-place order, now’s the time to do things you’ve put on the back burner; like working on...
If you’re actively looking for a job, it’s important to remember that employers use your social media as a second screening test. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and about 43%...
In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand...
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show...
Since its launch in 2010, Instagram has grown into one of the biggest social networks ever. With over one billion active monthly users, it surpasses Twitter, LinkedIn and its rival Snapchat, in popularity. Engaging your audience is the most important metric when...
The internet was a dangerous place last Monday, April 1. From your childhood Mr. Potato Head reinventing himself as a cooler, more hipster piece of produce, April Fools' Day caused skepticism throughout the internet causing many of us to fall victim to these annual PR...