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Whether for sales support or brand awareness, it’s a central tenet for any marketing campaign that organizations must be active and differentiating on a continuous basis. Generating an ongoing stream of news is often the most powerful approach to keeping a company’s...
As we begin the new year, marketers need to consider fresh strategies to drive growth for their businesses as technology and customer behavior evolve. Here are five strategies to help your company improve marketing efforts, boost sales and provide more value in 2023...
No one knows if the U.S. economy is going to enter a recession in the near term. Goldman Sachs wrote in November, “The U.S. will probably stick a soft landing next year: the world's largest economy is forecast to narrowly avoid a recession.” As a Forbes contributor,...
Starting in May, a few clients contacted us to let us know they were receiving pressure from their investors to cut budgets in advance of the anticipated recession. This has proven to be very short-sighted advice and we were able to convince some clients this would be...
In this Volvo advertisement, the car manufacturer doesn't use fear to promote its new safety feature. Instead, they tell the story of a child who became an adult thanks to the car's automatic stopping feature. The commercial does a fantastic job of telling a story and...
As unforeseen changes unfold in the marketplace, marketing trends and strategies continue to shift rapidly in the business-to-business (B2B). To strengthen your B2B strategy, marketers need to remain agile and allow initiatives to evolve. Below, we’ve highlighted five...
When it comes to your public relations strategy, earned media is essential for building stakeholder trust, growing your brand, and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the...
A frequent question we’ve received from clients as we work with them to put together 2022 plans and budgets is, “how do I best allocate my budget, people, and resources” while their markets continue to be disrupted by COVID. Marketing teams need to continuously...
If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many...
Most of us are familiar with podcasts. We used to tune into them during our morning commute or at the gym, and now we listen to them on our daily sanity walk or right from home. With over two million podcasts and 48 million episodes, this industry has shown that it’s...
COVID-19 has led to a very strange time for the whole world. The marketing industry has not been exempt from the pandemic’s impact, and we expect to continue experiencing changes as the new year approaches. When the pandemic first hit, many of us had to regroup, make...
I recently came across an Instagram post by supermodel Lily Aldridge advertising a gift box she had received from Google Nest filled with supplies to stream the newest season of Netflix’s The Crown. You may be wondering why Google and Netflix would partner, but it...
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce, it’s...
Webinars have become an effective tool to showcase your product to an audience while also keeping them informed on a topic they’ve always wanted to learn more about. Especially now in 2020 when working from home is the new norm, webinars have become an increasingly...
We often recommend to clients that part of their marketing programs include building out a presence in web directories and securing positive reviews of their company and products or services. With hundreds of potential directories on which to list your company and...
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