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Webinars have become an effective tool to showcase your product to an audience while also keeping them informed on a topic they’ve always wanted to learn more about. Especially now in 2020 when working from home is the new norm, webinars have become an increasingly...
We often recommend to clients that part of their marketing programs include building out a presence in web directories and securing positive reviews of their company and products or services. With hundreds of potential directories on which to list your company and...
The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID...
There was a time when a great product experience was the only thing consumers really expected from a company. However, over the past few years, consumers have been demonstrating an increased awareness for what companies are doing and saying, and how they’re involving...
If 2020 has taught business leaders anything, it’s that anything and everything can change in an instant so it’s important that your plans adjust with the times. One area hit hardest by the COVID-19 pandemic are events and conferences. According to Bloomberg, more...
Trends in Venture Capital (VC) funding are one factor driving young companies to focus on building long-term successful businesses versus the “quick ramp and sell” force fed by VCs. This article, written by Mark Suster, analyzes trends in Seed, Series A and B funding...
Want to get your business acquired for millions, or maybe even billions of dollars? UPRAISE works with dozens of startups and the vast majority seek VC funding, a quick ramp up and then acquisition (although an increasing number are opting to avoid VC funding and...
Are you thinking about investing in a PR agency? Finding the perfect agency can be the difference between a great campaign or a PR bust. Like any relationship, the client-agency partnership is a two-way street, and if managed properly, should become stronger the...
Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect – all...