Key B2C Marketing Trends That Will Impact 2022

Marketing to consumers had to shift rapidly during the pandemic. As in-person opportunities dwindled to nothing, marketers had to allocate marketing budgets 100% online. As we’ve begun to return to the new normal, marketing trends continue to adjust. Below we’ve highlighted five business-to-consumer (B2C) trends

2021 to Bring New Opportunities and New Challenges to Marketers

After the profound disruption of pandemic year 2020, I’ve been looking for hope in nearly anyplace I can find it. Part of my journey has included thinking about the significance of the number “21,” our new year. And, a significant number it is. In 17 countries,

Webinar

10 Common Webinar Mistakes to Avoid in 2020

Webinars have become an effective tool to showcase your product to an audience while also keeping them informed on a topic they’ve always wanted to learn more about. Especially now in 2020 when working from home is the new norm, webinars have become an increasingly

UPRAISE Leads the Pack on PR According to Clutch

Our team here at UPRAISE has some incredibly exciting news to share with all of you! Clutch just issued a press release where they listed us as one of California’s top PR firms! All aspects of PR are essential to a growing business, and it

What a Great Time to be a Fintech Startup!

Fintech is one of a few market sectors where growth during the pandemic has accelerated. In fact, the fintech sector is predicted to reach $305 billion in sales by 2025, a 22% CAGR. We’re excited to work with one fintech leader, Redrock Biometrics, which develops palm-print

How COVID-19 Affects Real World Behaviors

It’s safe to say, 2020 is unlike any year in history. As the pandemic is still ongoing and it’s long-lasting impact is still unknown, the people at Foursquare took the step (no pun intended) to track foot traffic data in a variety of places to

Brand Marketing Through the Coronavirus Crisis

At the beginning of the pandemic, we discussed the different ways in which top brands were responding to the initial effects of COVID-19. Now, nearly four months since the onset, brands are still struggling to find a balance between letting consumers adjust to the new

UPRAISE Perseveres Through Pandemic Challenges; Caps May with 3 Award Wins

As humans, we are inherently social beings. This is especially true for those of us working in the communications industry. Following social distancing guidelines and shelter-in-place restrictions — while necessary to reduce the impact of COVID-19 — can be hard on our mental and physical

Maintaining Great Company Culture While Working From Home

Company culture is a highly regarded attribute for most job seekers, and for employers it's an important point of differentiation. Company culture encapsulates core values, work-life balance, and carries out an important function of avoiding burnout and excess stress.  Even though many cities are beginning to

UPRAISE Adds 3 New Clients, Grows Its Team

While we are working with many clients to strategize and execute their efforts to communicate during the COVID-19 pandemic, we have also recently added new clients and augmented our team. Since March, the following companies have joined our ranks as clients: Ainstein AI Ainstein AI enables safer driving,