​​Check out UPRAISE’s Cybersecurity Trends to Watch for 2024 report! Available now!


Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!

CES 2024: Are You Ready?

CES is the world’s biggest, most influential tech conference, taking place in Las Vegas from January 9-12. This year’s theme is All Together. All On and we’re expecting a massive audience with companies going all in about the hottest tech topics, including artificial intelligence (AI), robotics and drones, space travel, self-driving vehicles, smart cities, and more. Colloquially referred to as the “Global Stage for Innovation,” we’re excited to see what companies and thought leaders are bringing to the table, especially as AI advancements and media coverage have ramped up in the past few months. 

CES expects over 130,000 attendees, and the showcase floor will feature big names in tech like Amazon, Google, and Sony showing off their innovations alongside 1,000+ startups. This year’s keynote speakers include executives from Intel, Siemens, Walmart, and Qualcomm. 

Although it’s been two years post-pandemic, there are high expectations set for CES 2024 — it could finally be what it once was, maybe even better. 

We have brought more than a dozen clients to CES over the years, some with enormous budgets and others with hardly any. During that time, we learned a lot of lessons.

If you plan to make an impact with media at CES and haven’t booked a booth or hotel space, you will need to get creative—quickly. There are 4000+ exhibitors, so booth space at the convention center and many of the satellite hotels have been sold out for months, as have hotel rooms near these venues. Companies experienced with CES have already set up most or all of their media interviews, and many editors’ calendars are booked solid.

Here are a few ideas for you:

  • You can still book hotel rooms at hotels on the Strip or in other areas of Las Vegas. If you can, stay at hotels on or near the monorail route that runs to the convention center.
  • If you have a demo and need dedicated space, try buying into a partner’s booth space. Don’t expect media to come to a room at your hotel; they will simply be too busy.
  • Consider media events such as ShowStoppers, a media-only event where companies purchase tables for approximately $9,000-$12,000, and roughly 300 media will walk around, ask questions, and watch demonstrations. For a new company with a new product, these events can be a very efficient way to get your brand out there.
  • If you plan to launch a new product, unless you have a large budget and team, consider holding the launch in early December or after CES. Thousands of companies distribute press releases daily at CES, so unless your brand is well-known, your news will likely be “lost” in the noise.
  • Use CES as an opportunity to listen as well as to talk. Conveniently, CES is divided into 25 “Marketplaces” where companies with similar products are grouped. If you have a product for the robotics market, for example, walk around the Robotics Marketplace and see it as a networking space. 
  • Think about CES in the overall cadence of your marketing activities. Don’t think of it as a one-off event. Plan on holding a webinar in late January to keep marketing activity high.

There are as many strategies for maximizing participation at CES as there are companies attending. For the best outcome, it takes months of planning so if you’d like to discuss strategies to help your organization succeed at CES 2025, let us know!


Elevate Your Presence on LinkedIn with Creator Mode

When it comes to professional networking, staying ahead of the curve is essential for maximizing your reach and influence. LinkedIn, the go-to platform for professionals seeking meaningful connections and career opportunities, has introduced a handful of game-changing...

read more

Shaping Tomorrow’s Narrative: PR Strategies for 2024

As the countdown to 2024 begins, the PR environment beckons with a constantly shifting assortment of possibilities and challenges. After taking note of the knowledge gained over the previous year, public relations professionals everywhere are ready to start the new...

read more

LinkedIn Do’s and Don’ts

Professional networking is pivotal in career advancement, and maintaining an updated LinkedIn profile is more than just a formality — it’s a strategic necessity. Your LinkedIn profile is an online representation of your professional journey, skills and...

read more