​​Check out UPRAISE’s Cybersecurity Trends to Watch for 2024 report! Available now!


Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!

Five Public Speaking Tips to Help You Nail Your Next Webinar

Of the thousands of TED Talk videos on their YouTube channel, the fourth most viewed video of all time is Julian Treasure’s “How to speak so people want to listen.” More than 30 million people have tuned into the nearly 10-minute video. I’m sure their reasons for watching vary, but speaking for myself, it’s safe to say that public speaking can be nerve-wracking—even if your audience is virtual and isn’t in the same room as you.

With industry conferences still out of reach due to the pandemic, brands are finding more value in hosting or participating in webinars. There are plenty of resources online that will help you nail the technical part of your webinar, but less addressing how to speak to a digital audience. Below, you’ll find some tried and true tips for speaking during your next webinar.

Polish the beginning and end of your presentation

Most of your audience will be watching your presentation from home. The likelihood of them getting distracted mid-presentation is probably high. Use the beginning of the presentation to introduce yourself and present an agenda, so they know what to expect. The end of your presentation should focus on telling the audience how to contact you while driving home the key points you made during the presentation.

Tell a story in between facts

One reason TED Talks resonate with such a large audience is that the presenters always tell a story. They make their content personal and engaging, allowing the audience to reflect on their situation and apply what they learn to their own life. If someone decides to attend your webinar, they are already interested in what you have to say. Ensure they walk away remembering what you say by keeping it engaging and memorable by presenting stories, important data and highlighting your expertise in the subject. Remember to read the question aloud before answering to give context to your audience as they may not be watching the chat feature.

Engage with your audience

Unlike an in-person event, webinars don’t allow you to see your audience’s faces and, more importantly, their reactions to the things you say. If you have the option, turn on the chat feature so audience members can ask questions—either during or after you are done presenting the information.

Resist the urge to sit down

We’ve gotten so used to having Zoom meetings, most people have probably forgotten what it’s like to present to a room full of people. A webinar is no different than a presentation you would give at a conference or a lecture, so resist the urge to sit down and instead stand up. It will free your body language and encourage you to use your hands while talking.  

Practice, practice, practice

Practice by yourself; practice with your co-presenters; practice in front of stuffed animals; practice on video. You shouldn’t wing any presentation, let alone one as important (and often expensive) as a webinar. Write a script, practice it, then tweak the content after listening back to make sure your message will resonate with the audience. Play around with areas like tone and transitions to make sure everything flows. An excellent presentation will have more visuals than words, so practice as much as possible, so you aren’t left flailing in front of a live audience. 

PR Solutions in Cybersecurity: RSA Conference 2024

The RSA conference is one of the most important cybersecurity events of the year.  It showcases the technology of many leading companies in the industry. The use of AI will be a significant focus at RSA 2024. Featured industries include Advanced MSS/MDR,...

read more

Telecomm Industry Innovation and PR in 2024: NAB Conference

The 2024 NAB Telecomm conference features many innovations catering to content creators, the software and entertainment industries, companies integrating hybrid cloud systems and others.  Just for starters, this year, it showcases how to help organizations:  Maximize...

read more

CES 2024: Are You Ready?

CES is the world’s biggest, most influential tech conference, taking place in Las Vegas from January 9-12. This year’s theme is All Together. All On and we’re expecting a massive audience with companies going all in about the hottest tech topics, including artificial...

read more