chevron left white button

​Award-winning Marketing and Public Relations
That Generate Leads and Build Awareness


Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!

get started

Reach Out

We have a passion for making our clients look good and achieve real results. We're ready to chat when you are.

Our Services

Strategy + Positioning

Company and product launch planning
Positioning and messaging development
Competitor research
Market presence analysis
Crisis strategy development
Campaign integration

Awards + Listings

Award/listing identification and qualification
Cost/value analysis
Submission development
Promotion strategies

Content Development

Content strategy development
Contributed articles
White papers
Position papers
Other long-form content

Digital Marketing + Marketing Automation

CRM organization and management
Email development and timing strategy
Automate repetitive tasks and streamline workflows
Call to action creation
Target identification and acquisition

Media + Analyst Relations

Media outreach and targeting strategy
Editorial calendar outreach
Proactive theme creation
Product reviews
Rapid response campaigns
Crisis communications
Analyst relations strategy
Ongoing analyst outreach
Analyst events and awards
Co-marketing opportunities

Speaking + Conferences

Speaker strategy
Submission strategy
Conference identification and qualification
Proposal development
Speaker training
Exhibit and booth strategy
Booth graphics and design
Booth traffic strategy
Exhibit services interaction
Exhibit logistics

Paid Media

Campaign creation
Channel strategy
Copy development
Graphic and video creation

Social Media

Social media presence strategy
Ongoing posting
Social events and contests
Social influencer programs
Social listening
Social polling and survey

Website + Graphic Design

Website strategy
Sitemap creation
Logo development
Graphic standards
Corporate identity
Graphic and infographic development


Video strategy and ideation
Storyboard development
Script creation
Supporting graphics
Videography and editing
Final production

Metrics + Measurement

Competitor analysis
Email campaign analysis
Google Analytics
Lead generation tracking
Media coverage analysis
Paid media analysis
Social media analysis