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Smart, Savvy, Scrappy Marketing for Today’s Startup

In most, if not all, of today’s hypercompetitive markets, startups need marketing support that builds brand awareness, continuously generates new leads and supports sales activities to convert those leads into customers.

For nearly 20 years, for startups in consumer technology, fintech, cybersecurity and other markets, UPRAISE Marketing + Public Relations has worked with startups to develop and execute marketing and PR strategies designed to meet their goals. Whether it’s a media relations campaign designed to earn waves of coverage, an email marketing program created to generate new leads, or a new website targeted to a changing audience, UPRAISE is here to provide a customized set of recommendations combined with creative implementation.

Because UPRAISE offers a complete range of marketing services, we can easily adjust our offerings as startups’ needs evolve. Many clients start out with a limited set of services, such as media relations and content development, and grow over time to include additional services, such as paid media. As an added benefit to clients, we can step in when a member of their marketing team leaves, filling in temporarily until the client is able to find a replacement.

Another significant contribution UPRAISE brings its clients is the integration of all marketing activities into a highly-effective, well-oiled program. In addition to managing our own team, we can manage our clients’ marketing teams to optimize the flow of information, ensure all facets of a product launch (for example) are in place (press release, website content, blog, social media posts, email marketing programs, and more) and that the strategy created will deliver maximum impact.

If you’re a startup and want to inject a new level of Smart, Savvy, Scrappy into your marketing program, give us a call at (415) 397-7600 or email us at info@upraisepr.com.

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