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Biting Off the Whole Enchilada

LILEE Systems was in a hurry. With a new marketing team on board, a pivot in their business model and an aggressive calendar of activities, they needed to restart a new public relations and marketing program – pronto.

We carefully planned and executed the Bank’s brand re-launch with an integrated public relations and marketing strategy, including updating copy and graphics to ensure messaging was consistent, as well as brainstorming a new tagline. The result? A modern, sophisticated collateral system with the Bank’s biggest asset at the core of it: their clients. And to represent all of this was a brand new tagline: With You When It Matters.

  • Secured 27 original articles


  • Social media following

We were ready. Within the first month, we: created new collateral, website graphics and pop-up banners for an upcoming trade show, completed early updates to the website and jump-started a dormant media relations program.

In subsequent months, we overhauled website text, graphics and flow; organized a webinar series; built an entirely new collateral system; recommended a new lead generation/lead qualification strategy’ earned the company multiple awards and listings, including Inc. 500 and Silicon Valley Business Journal Fastest Growing recognition; and recreated an analyst relations program to complement existing media relations efforts.

The company is now well positioned to make its next move.