Never ones to shy away from pushing boundaries, we readily agreed when visionary music promoter Stellium came to us looking for a partner to launch their inaugural event, Harm(onic) Reduction.
Stellium sought to make its first of many benefit concerts an astounding success, and we relentlessly worked to make their goal a reality. Through an aggressive media relations and social media campaign, our public relations and marketing gurus helped drive ticket sales and create awareness about the newly formed music company and their noble goal to fight child trafficking.
- Secured 27 original articles
- Social media following
Concert day featured Local Bay Area artists and musicians, as well as prominent Bay Area figures including Oakland Mayor Libby Schaaf, Assembly member Rob Bonta, and other senior Oakland government officials. In addition to hundreds of Oakland residents in attendance, TV crews from HipHopTV and CNN were also present at Harm(onic) Reduction, making the kickoff event one for the books.