• Sort Blog:
  • All
  • Conference Prep
  • Content Marketing
  • Crisis Management
  • Digital Marketing
  • How To
  • Public Relations
  • Social Media
  • Strategy
  • UPRAISE Perspective
  • Video Testimonial

Brand Marketing Through the Coronavirus Crisis

At the beginning of the pandemic, we discussed the different ways in which top brands were responding to the initial effects of COVID-19. Now, nearly four months since the onset, brands are still struggling to find a balance between letting consumers adjust to the new...

Moving Your Career Along in a Static Economy

Millions of marketing people have 1-5 years’ experience and are thinking about how to accelerate their career growth in terms of experiences, income and education. Despite Coronavirus, you don’t need to slow down your growth, although your growth may come in different ways. Here are...

People Don’t Hate Ads—They Hate Bad Ads

As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When establishing a digital marketing strategy,...

Super Bowl LIV Ads Bring the Nostalgia & the Funny: Our Top 5 Favorites

While Super Bowl LIV didn’t go as planned for us San Francisco 49ers fans, there was one silver lining to such a disappointing ending – the commercials. This year didn’t disappoint, with many brands bringing highly engaging and hilarious content. These are our top five favorite...

Super Bowl Ads: Marketers are the Real MVP Once Again

The actual Super Bowl game was a dud. But for those casual fans sitting at the edge of their seat clamoring for this year’s crop of over the top ads; they weren’t disappointed. While many will wonder how companies can justify spending more than $5 million dollars for...