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What’s the Difference Between Influencers and Brand Ambassadors?

Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s essential to have as many advocates of

How to Foster a Community on Social Media

The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are

How to Create Brand Purpose in 2021

One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce,

Digital Disruption: How Technology is Changing the PR Industry

Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices?  Media Monitoring Software  Being able to semi-automate some of the most time consuming (and painstakingly tedious) aspects of media relations

The Beginner’s Guide to Social Media Metrics

Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement specific

5 Ways to Maintain Consistent and Relevant Branding

The average person encounters a minimum of 4000 brands on a daily basis, according to Forbes. To make matters worse, 4000 is on the low end of the scale, and it’s not uncommon for consumers to face more than double that amount. Focusing on brand