by Victoria Guimarin | Dec 3, 2020 | Blog, Strategy
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce, it’s... by Katie Jewett | Jun 8, 2020 | Blog, Strategy
There was a time when a great product experience was the only thing consumers really expected from a company. However, over the past few years, consumers have been demonstrating an increased awareness for what companies are doing and saying, and how they’re involving...