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How COVID-19 Affects Real World Behaviors

It’s safe to say, 2020 is unlike any year in history. As the pandemic is still ongoing and it’s long-lasting impact is still unknown, the people at Foursquare took the step (no pun intended) to track foot traffic data in a variety of places to...

Brand Marketing Through the Coronavirus Crisis

At the beginning of the pandemic, we discussed the different ways in which top brands were responding to the initial effects of COVID-19. Now, nearly four months since the onset, brands are still struggling to find a balance between letting consumers adjust to the new...

How PR & Marketing Will Change Post COVID-19 – Part 2

The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID era. We...

COVID-19

How PR & Marketing Will Change Post COVID-19 – Part 1

There was a time when a great product experience was the only thing consumers really expected from a company. However, over the past few years, consumers have been demonstrating an increased awareness for what companies are doing and saying, and how they’re involving themselves in...

Maintaining Great Company Culture While Working From Home

Company culture is a highly regarded attribute for most job seekers, and for employers it's an important point of differentiation. Company culture encapsulates core values, work-life balance, and carries out an important function of avoiding burnout and excess stress.  Even though many cities are beginning to...

Coronavirus Conference Dilemma: Delay or Go Digital?

COVID-19 has taken a toll on our everyday lives and companies have been faced with the dilemma of postponing, canceling, or making their event virtual. So far, there’s been a mix of reactions. Google and Adobe have taken their conferences virtual while TED Talks is...

Communicating Through the Coronavirus: How Top Brands are Responding to COVID-19

No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously.  Knowing this, many marketers have avoided addressing the novel Coronavirus for fear of appearing tone-deaf...

COVID-19 Content: Memes and Misinformation 1

COVID-19 Content: Memes and Misinformation

Information sharing takes many different forms, one of which is memes. Whether you’re receiving them in your Instagram feed or they’re gracing your group chat, it’s hard to escape the widely popularized, image/copy combos. Keeping with the theme of reflecting pop culture and societal concerns...