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Digital Disruption: How Technology is Changing the PR Industry

Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices?  Media Monitoring Software  Being able to semi-automate some of the most time consuming (and painstakingly tedious) aspects of media relations...

How to Develop a Crisis Response Plan That Isn’t Reactive

Crises are innately unpredictable, so when they happen, many organizations are not prepared to respond. As a result, companies rush to publish a statement instead of taking the time to develop a proactive approach. It’s not practical to have a plan in place for every...

Communicating Through the Coronavirus: How Top Brands are Responding to COVID-19

No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously.  Knowing this, many marketers have avoided addressing the novel Coronavirus for fear of appearing tone-deaf...

PR Nightmares – Who Handled it Better? 1

PR Nightmares – Who Handled it Better?

United Airlines vs. American Airlines   By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United Airlines. After...